TO LORD

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THE NATIONAL FILM WEEKLY
Published In Nine Sectional Editions
BEN SHLYEN
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VIORRIS SCHLOZMAN ...Business Mgr.
GARY KABRICK ...Equipment Editor
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APRIL 11, 1 977
/he TuZie of one Av&fi&n, HctuAe Shdudtit
OUT OF THE EDITOR'S MAILBAG
TO BOXOFFICE:
I have just returned from Kansas City
and want to tell you that I am still vibrating
from Show-A-Rama 20. A great "well done"
should he extended to Messrs. Jack Poessiger.
Kent Dickinson, George Kieffer and
Joel Resnick for co-chairmaning what was
to me a great shot-in-the-arm for exhibition.
Some people think of conventions as "hohum"
but to a great many who attended
Show-A-Rama it was "Showtime U.S.A." all
over again!
These gentlemen deserve all the praise
they can receive, along with Darrell Manes,
Jack Mitchell. Miss Show-A-Rama (Meg
Glidden), the stars who participated and the
speakers at the various seminars, not to
mention the tradespeople who took part,
including the major and independent film
companies.
All of us in the industry, I feel, could do
away with all the suspicion and apparent
adverse circumstances, if only we could
meet regularly in a parasol of something
similar to the aura of Show-A-Rama. Certainly,
there is input produced from "both
sides"
there.
This is a great business. No one in the
great gathering was willing to admit (least of
To BOXOFFICE:
The past few years have presented to
public a
the
deterioration of those principles of
respect Hollywood used to give those individuals
in the motion picture industry who
were regarded as the best of a given year
in categories contributing higher standards
to the entertainment of a majority of people.
The Academy Awards presentations of
this year totally stripped every rag of decency
from these awards and turned this
one night of total joy into a forum for vicious
political attacks through which actors
could attack those with whom they have
disagreed.
Warren Beatty's remarks about Senator
Goldwater and former Governor Reagan
had no more place at the awards than Miss
Hellman's attempt to revive pity for her
past misfortunes. Jane Fonda and Mr. Beatty
are as excusable for political infighting
as a porno propagator at a PTA meeting.
Miss Hellman really shocked me. A woman
with her intellect should have instinctively
avoided her attack on McCarthy's "rusty
ax." Her quarrel with American intellectuals
is over their failure to devote the whole
of their time to criticizing J. Parnell Thomas.
This may be an appropriate matter to
take up in "Scoundrel Time," but not on
the Academy forum before millions of
viewers, and not in such a way as to make
it appear Joe McCarthy was in Hollywood
in 1946. Whatever Mr. McCarthy's sins,
all myself) that he was not the "greatest
showman" on earth. But each one was willing
to share and to say, "I will help in any
way I can."
The product reels were so great and
the advertising from them so effective that
it prompted me to bedeck my theatre, on
one complete wall, with the promos from
the sessions, stating that "these are the
movies to come" and adding that we, as i
a theatre, were proud to show these little
glimpses even though they will be shown
i
in other theatres before us.
I also believe that Boxoffice should reinstate
the colorful column "The Exhibitor
Has His Say" to regain reflections of the
industry from the viewpoint of the small exhibitor.
The Tuesday after Show-A-Rama I walked
into the office of the local newspaper
and said, "Guess who I had dinner with on
Thursday last?" The result was good cover-'
age and a column of ballyhoo for the industry
as a whole. That's show business!
Helena Theatres, Inc.
210 Halteria Drive
Hot Springs, Ark. 71901
DALE F. MC CROSKY JR.
they took place in Washington, D.C., 1950-'
1953.
Hollywood appears to be degenerating
into factions presided over by men with
greying hair trying to look like children
and their product shows it. Every film nominated
this year contained political pew
ranting or overt violence on an unprece
dented scale. Or sales pitches for either o:,
both.
Fred Astaire provided one moment's re
minder of what Hollywood should and cat
do to entertain the public. We live fron
day to day wallowing in the various corrup
tions. Why should the public pay to becorrn
more miserable by the visual pawings o
producers grinding their axes. If Mr. Beatt;
dislikes Goldwater and Reagan, that's hi
private affair, not ours. And if he wants D
tell it publicly, why doesn't he write a bool
for those to whom the hostility has mean
ing.
I can see the degeneration and anticipate*
death rattle of the motion picture industry
unless those responsible stop depressing u;
Entertain us! That's what we pay for. If yo
don't believe it, just ask us sometime.
Seattle,
P.S.
Wash.
JOE A.
ORTEGA
As a National Screen Council merr
ber, I hope you will print my letter as
reminder to the Academy.
fak
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JMuIbe
Vol. Ill No. 1