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1 Sack<br />
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WS<strong>TO</strong>N<br />
[ortheasl Theatres Corpus publicity men,<br />
always promotion-conscious, have done<br />
icir usual good work with "Wizards" in<br />
ieir various theatres. In Worcester. WORC<br />
.alio r.in a "Wizards' Weekend" promo<br />
ir the Showcase Cinemas in which 25<br />
inner s received passes to the movie and<br />
10 "Wizards" posters. Air time was valued<br />
L<br />
$360. In Springfield, WAQY Radio ran<br />
similar promotion in which listeners were<br />
Call in with the correct number of records<br />
ayed during the previous hour or the<br />
mher of times a certain phrase was used<br />
ring the hour. Winners received a " 'Wizds'<br />
Stash." including a T-shirt, poster.<br />
lOVie pass and coupon from a food store<br />
e-in. Air time was valued at $800.<br />
Allied Artists has set May 4 as a saturaon<br />
date for its top release "Twilight's Last<br />
.learning." Sparkling dark-eyed Lynne Nel-<br />
>n, booker, has been on the phone sending<br />
lat wonderful smile over the wire as she<br />
-ks for bookings. Believe it or not. that<br />
nile and voice have resulted in an unutal<br />
number of theatres lining up for the<br />
ireater Boston showing.<br />
Trade press screenings at the Jud Parker<br />
crecning Room included "The Wonderful<br />
rook." which opened at the Exeter Street<br />
heatre, screened by Allied Artists; Paraiiount's<br />
"Islands in the Stream." and Uniersal's<br />
"Airport '77."<br />
Theatres' 25lh anniversary promoions<br />
will continue with the May introduc-<br />
•on of T-shirts imprinted with various<br />
notations from classic films. During May.<br />
n patron who can present 25 Sack Theae<br />
stubs will be entitled to a complimentary<br />
,-shirt.<br />
Richard Myerson and Joseph Margno of<br />
te Sumner Myerson office travel to Boston<br />
verv Thursday night with representatives<br />
ram different companies to visit the city's<br />
nest<br />
restaurants.<br />
Kilmrow was pleased to hear that everniling<br />
Tommy Morton, Warner Bros.<br />
lies manager, is feeling much better after<br />
period of treatment for a serious<br />
jlness. The WB staff is eagerly awaiting<br />
is<br />
return.<br />
Lee AR<strong>TO</strong>E FU2ED" SILICON TUBES<br />
FOR MOTION PICTURE RECTIFIERS<br />
SIGNED <strong>TO</strong> BE BEST ,<br />
FU/ED<br />
REPLACE<br />
INEXPENSIVE<br />
INSTEAD Of<br />
ENTIRE TUBE<br />
*"**••* 21* OitMtsr<br />
230 Vorts 6' Length t<br />
GU ABANIf E 5-.<br />
FUSCS<br />
ft 1 9 50 l« * RT0E («.<br />
An all-out promotion is planned with<br />
Buffalo Bob Smith coming in to judge a<br />
"Solid Ciold'' talent show, staged by locals<br />
to be telecast from the theatre. Smith says<br />
he's out to make it "the biggest precm here<br />
since 'The Thomas Crown Affair.' " and<br />
it will play day and date in area and perimeter<br />
theatres.<br />
Promotional activity includes jukebox<br />
giveaways, records, tickets and a night on<br />
the town with Buffalo Bob. Seven radio<br />
and TV stations will be pounding away on<br />
a "Solid Gold" theme for the nostalgic<br />
comedy in which discs of the "Fabulous<br />
Fifties" will be played. Smith said. Promotional<br />
tools developed in Boston will be<br />
expanded to other key cities for the film<br />
including appearances of the stars. After the<br />
Boston opening, the film will be booked<br />
around the country.<br />
Justin Freed Takes Over<br />
Coolidge Corner Theatre<br />
BOS<strong>TO</strong>N—The old 1,300-seat Coolidge<br />
Corner film house in Brookline. which had<br />
been running $1 admissions on subruns and<br />
reissues, is being taken over by Justin Freed,<br />
owner of the Park Square and the Kenmore,<br />
and will become a repertory film<br />
theatre.<br />
Under the Freed banner, the former<br />
B&Q house will show top oldies, cult films,<br />
best of more recent films and the double<br />
bills will change triweekly. To hypo young<br />
audiences, weekend midnight screenings<br />
will start with "Woodstock," and moppet<br />
matinees also will be held.<br />
Freed said that while the Coolidge Corner<br />
had managed to hold onto a regular<br />
audience over the years, one of the problems<br />
was the product shortage. "The patrons<br />
would go to see good films like 'The<br />
Seven-Per-Cent Solution.' for example, but<br />
they couldn't attract anyone with all the<br />
junk films around."<br />
Opening bill was "King of Hearts" and<br />
"Bananas" for the eulters and two films<br />
that were shown in the theatre's heyday.<br />
"Rebecca" and "Notorious."<br />
First Draft Finished<br />
On 'Rubyfruit' Script<br />
BOS<strong>TO</strong>N—Academy Award nominee<br />
Arnie Reisman and author Rita Mae Brown<br />
have finished the first draft script for the<br />
screen version of Ms. Brown's best-selling<br />
first novel "Rubyfruit Jungle."<br />
Reisman wrote the screenplay of the<br />
documentary "Hollywood on Trial" which<br />
has been nominated for an Oscar.<br />
William Girdler will province and direct<br />
Manitou."<br />
Three Industry Bills<br />
Facing Action in RI<br />
PROVIDl N<<br />
l rhree proposals which<br />
would affeel the motion picture industry<br />
within this state are being considered by<br />
the legislature:<br />
• House Bill (.240 would prohibit members<br />
of the State Motion Picture Classification<br />
Board from being reappointed. This bill<br />
has been reterred to the judiciary committee<br />
for study.<br />
• Senate Bill 824 would prohibit an employer<br />
from requiring an employee to work<br />
more than 48 hours a week or to take punitive<br />
action against an employee who refuses<br />
to work more than 48 hours, unless<br />
otherwise specified by a bona fide union<br />
contract.<br />
• Senate Bill 417 would prohibit the<br />
showing of X and R-rated films in a building<br />
with two or more theatres without<br />
providing separate entrances and boxoffices.<br />
INCORPORATIONS<br />
— Connecticut —<br />
Aviva Films, Inc., c'o Gregory & Adams,<br />
Old Ridgefield Rd.. Wilton 06897: Stephen<br />
Chodorov. president: Reuben Aaronson.<br />
treasurer; Robert A. Gerlin, secretary.<br />
Comet Amusements, A. Ribeiro. 360<br />
Main St.. Danbury 06810.<br />
Pyramid Productions. Jay H. Tyrell. 331<br />
Sherwood PI., Greenwich 06830.<br />
U.S. Theatre Products Co., division.<br />
D C, P C. D. I.uongo, Whisconier Hill.<br />
Brookfield 06804.<br />
Arkos Productions, Inc.. 4 Pumpkin Hill,<br />
Westport 06880: incorporator, Fred Warshofsky.<br />
Arrowhead Films, P.O. Box 237. 136<br />
Forest St., Stamford 06902: registering<br />
agent. Benjamin Wciner.<br />
¥<br />
in theatre building<br />
TWINNING<br />
TRIPLEXING<br />
FOURPLEXING<br />
uuoocboy corvtruction<br />
555 CHESTNUT STREET • CEOARHURST • NEW YORK US16<br />
516<br />
J<br />
0X0FF1CE :: April 18, 1977<br />
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