TO LORD

I
3 State NATO Group
To Meet April 20-22
(Continued from preceding page)
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Get all the facts...
CallyourPICsupplieror
PIC Corporation 201 862-1880
Pic Corporation, Linden. New Jersey 07036
and the WOMPI industry service chairperson,
is the convention registration coordinator.
Registration fees are $35 for NATO
members, $15 for their wives and $50 for
non-members. Individual tickets for the
luncheon will be $15 and $25 for the dinner
and dance.
John Thompson of Gainesville,
president
of NATO of Georgia, is chairman of the
convention. His co-chairmen are Harry
Curl, president of NATO of Alabama, and
Gene Patterson, president of NATO of
Tennessee.
Showcase Tie-in With FM
Station Boosts 'Wizards'
MILAN, ILL. — Northeast Theatre
Corp.'s Carole Aaron and district manager
Donn Iogha devised and put into action an
effective promotion for the motion picture
"Wizards" prior to its opening at Showcase
cinemas here.
Utilizing top FM rock station WHBF-
FM, they were able to obtain a promotion
worth over $600 in free time with the 14-
day campaign.
Since WHBF-FM is
completely automated,
the station generally does not participate
in promotions; however, it has a "hot line,"
which made it feasible to help promote
"Wizards" during the day. The third, fourth
or fifth caller on the "hot line" at a specified
time won either a "Wizards" T-shirt,
poster or a pair of passes to see the motion
picture at Showcase cinemas in Milan.
Maximum effectiveness was obtained
from this campaign by selecting five winners
per day over a two-week period, engendering
greater-than-usual local interest
in
the film's engagement.
Hallberg Succeeds Smiley
As President of Wolfberg
DENVER—After more than 20 years as
president and general manager of Wolfberg
Theatres here, Tom Smiley has retired.
Brought here from Cincinnati where
he was with MGM, by Morris Wolfberg,
Smiley handled a film sales company. Following
Wolfberg's death, he became head!
of the theatre circuit. Smiley also is a di-j
rector of Central Bank & Trust, Denver.
Herman Hallberg, formerly in charge ol
Cooper-Highland's theatres with headquarters
here, now takes over as president and
general manager of the Wolfberg circuit
which includes 18 screens in the metre
politan
area.
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ROY SMITH CO.
Box 2646 Jacksonville, Fla. 32203
SE-2
BOXOFFICE :: April 11, 197