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Cinemas<br />
'<br />
The<br />
'<br />
l covered,<br />
features a Luge lighted elevatoi winch provides<br />
an impressive local point al night.<br />
\long Nichols Road, which tuns east and<br />
west along the south side ol Seville Square.<br />
a promenade atmosphere has been created<br />
by removing the former parking lane,<br />
widening the sidewalk and adding a planting<br />
area containing Bradford pear trees. The existing<br />
canopy was modified and lowered to<br />
harmonize with the promenade effect. Informational<br />
kiosks are at either southern<br />
corner of the building, the one in front of<br />
the Seville Cinema entrance featuring theatre<br />
lights and attraction boards for programs<br />
currently playing.<br />
As impressive as the atrium at the corner<br />
of the building, from both within and without,<br />
is the inner atrium created in the central<br />
portion of the structure by removing<br />
part of the second, third, fourth and roof<br />
levels. Planners stair-stepped the levels west<br />
of the atrium, enabling patrons to feel as<br />
Irwin seating, Econo<br />
though they are a part<br />
Pleat wall covering<br />
and Hurley Super-Glo screens<br />
of the expansive area<br />
without having to walk to the edge of each<br />
level.<br />
mounted on Mulone "Floating Screen"<br />
The atrium area extends 8 feet above<br />
the roof and includes 18 translucent light<br />
Ironies are used in the auditoriums at<br />
panels that provide natural lighting to the<br />
West.<br />
interior.<br />
Spanish Motif<br />
jper-Glo models—two at 1 114x25 ft. and<br />
me each at 14x31 ft. and 15x34 ft. Irwin This atrium, an architectural attempt to<br />
.•ating. placed 40 in. apart, has been used, harmonize Seville Square at the western<br />
maturing Chatham fabric nylon in shades edge of the Plaza with the remainder of<br />
|f red. green, brown and purple.<br />
the shopping area, eases the transition from<br />
projection room is L-shaped and shops opening onto streets to shops in the<br />
Teasures 9.\200-ft. In it, too, are familiar interior of the complex.<br />
ldustry names, including Strong Lume-X On each floor a series of arches serves as<br />
tmphouses, Kollmorgen lenses, Ballantyne a unifying link with the Spanish motif that<br />
IP projector systems and Drive-In Theatre so readily identifies the Country Club Plaza.<br />
P-270<br />
These Spanish arches are used in conjunction<br />
with Tiffany light fixtures and mir-<br />
film platters.<br />
rored panels. Miniature lights suspended in<br />
clear vertical tubes on the face of the mirrors<br />
render an effect reminiscent of the<br />
Seville Square—<br />
Plaza lights during the Christmas season.<br />
Continued from page 5 Objects d'art and artifacts in keeping<br />
with the Spanish motif have been used<br />
uditoriums and a long room serving the<br />
throughout the more than 73,000 square<br />
i*o smaller ones. An interesting feature of<br />
feet<br />
le large booth is the interior design<br />
of retail space as well as the 50,000<br />
hich allows one print to be used for both<br />
square feet of winding pedestrian walkways.<br />
Also used extensively are wall graphics,<br />
uditoriums, thus allowing a 350-seat facilmetal<br />
sculptures, wrought-iron works, ceramic<br />
tile accents and live plantings. Cor-<br />
> for a popular attraction.<br />
! Familiar names in the projection booths<br />
ridors are carpeted in deep red, and contrasting<br />
brick, textured plaster and a variety<br />
iclude Drive-In Theatre Mfg. LP-270<br />
latters, Sankor lenses, Cinemeccanica V-4<br />
rejectors, Osram xenon bulbs and Xetron of additional wall treatments create intimate<br />
division, Carbons, Inc.. lamphouses and<br />
charm and provide each area an individual<br />
identity.<br />
Automation.<br />
Project architect for Seville Square was<br />
Soundfold draperies in bright shades of<br />
umpkin. maroon and<br />
Ralph Myers of Kivett & Myers, Kansas<br />
red—continuing the<br />
'lor scheme used in the<br />
City. Norwood Oliver of Norwood Oliver<br />
lobby—lend eye<br />
ppeal to the auditoriums as well as im- Desgn Associates, New York, was interior<br />
Ortant sound conditioning. Seating is Masby'l<br />
\1S-1 rocker model with long-wearing acquire many of the art objects used in the<br />
designer. Both men traveled to Mexico to<br />
is Ion upholstery on scat, back and armrests. complex.<br />
on c* creens are by Hurley.<br />
One of the unusual aspects of the setup<br />
Parking for theatre patrons, as well as of Seville Square, which is a departure from<br />
eville inee Square shoppers, is easily accessible general shopping center leasing arrangements,<br />
is that the J. C. Nichols Co. design-<br />
le<br />
climate-controlled skywalk<br />
nking the building complex with a nearby ed each storefront and the light control of<br />
28-car, tree parking garage.<br />
the area. This was done so that ever) Store<br />
Certainly one of the most stunning as-<br />
front would be consistent with the theme oi<br />
cvts of the distinctive building now hous-<br />
'g Seville Square is a dramatic, temperedlass<br />
atrium at the southeast corner. Exij<br />
'tiding street level to rooftop, the atrium<br />
the complex. If a tenant asked to design<br />
his own storefront, the Nichols company<br />
required design approval from the project<br />
architect and interior design consultants<br />
wall drapery system<br />
THE MKMJST<strong>TO</strong>CM. WOTM 5 QMTEK-<br />
CHANGEAilLE PUJEAT<strong>TO</strong>NG (DUPS<br />
MODEL A. STANDARD PLEATING CLIP.<br />
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SOFT, CURVED PLEATING GIVES<br />
AUDI<strong>TO</strong>RIUM WALLS A FLOW-<br />
ING, ELEGANT LOOK.<br />
MODEL C. PYRAMID PLEATING CLIP:<br />
STRAIGHT LINE GIVES MODERN<br />
STREAMLINED LOOK.<br />
MODEL D. PILLAR PLEATING CLIP:<br />
LOOK OF FREE HANGING DRA-<br />
PERIES, PLUS EASE OF COLOR<br />
COORDINATION.<br />
WITH ECONO-PLEAT EACH AUDI-<br />
<strong>TO</strong>RIUM HAS ITS OWN DISTINCTIVE<br />
LOOK, WHILE FULFILLING THE<br />
ACOUSTICAL NEEDS.<br />
PATENTED ECONO-PLEAT BRACKET<br />
AND PLEATING CLIPS ARE DE-<br />
SIGNED WITH THE FUTURE IN<br />
MIND, AS THE CLIPS ARE INTER-<br />
CHANGEABLE AND CAN BE MIXED<br />
OR REPLACED WITH A DIFFERENT<br />
PATTERN WITHOUT REPLACING<br />
THE BRACKET.<br />
ECONO-PLEAT OFFERS YOU MORE!<br />
Patent No 37B5426<br />
Econo<br />
EASTWEST CARPET CO., INC.<br />
2664 S. LA CIENEGA<br />
LA., CALIF 90034 (213) 871 1690<br />
© COPYRIGHT- EASTWEST CARPET CO. INC. 1975<br />
sE tf (OXOmCE :: April 18. 1977<br />
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