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':<br />
I<br />
First Erotica Awards<br />
Are Slated by AFAA<br />
HOLLYWOOD—The Adult Film Ass'n<br />
ol America will hold its first annual Erotica<br />
Awards ceremony for "excellence in the<br />
field o\ adult films" Friday, July 15, at the<br />
Beverly Hills Hotel.<br />
Board chairman David F. Friedman said<br />
statuettes will he awarded in 13 categories<br />
for the year's best adult films. In addition<br />
a number of plaques will be presented as<br />
honorary awards.<br />
Friedman said the AFAA, composed of<br />
producers, distributors and exhibitors of<br />
adult films, "felt the time has come to honor<br />
filmmakers in this field."<br />
He pointed out, "Filmmaking techniques<br />
and talents are the same whether for a general<br />
or adult film. The nature of the material<br />
may be different but so are musicals<br />
different from westerns. Entertainment is<br />
the sole goal."<br />
Producers and distributors will be able<br />
to make nominations in categories for best<br />
actor and actress in leading roles, actor and<br />
actress in supporting roles, direction, foreign<br />
film, screenplay, production values,<br />
costumes, original song, musical scoring,<br />
editing and cinematography.<br />
To acknowledge their "significant and<br />
outstanding contributions to the adult film<br />
industry, honorary plaques will be awarded<br />
to four older films," one each from the<br />
periods of 1955-60. 1960-65, 1965-70 and<br />
1 970-75.<br />
Information and nomination forms are<br />
available from the Adult Film Ass'n of<br />
America, 1654 Cordova St., Los Angeles,<br />
Calif. 90007.<br />
Spectrum Films Has Added<br />
Two More Subdistributors<br />
NEW YORK—Spectrum Films' release<br />
of "'American Tickler" has added Seymour<br />
Borde & Associates and Continental Films<br />
to the growing list of subdistributors, it was<br />
announced by Chuck Vincent and Harry<br />
Goodman, Spectrum heads in New York<br />
and Chicago, respectively.<br />
Borde will handle the film on the West<br />
Coast while Continental, headed by Morey<br />
Hamat, will distribute in Canada.<br />
'Deep' Paperback Edition<br />
Is Launched by Bantam<br />
NEW YORK— Bantam Books launched<br />
the paperback edition of "The Deep"<br />
Wednesday (6). with the 1.500,000 copies<br />
sent into distribution along with an array<br />
of special promotion materials, including<br />
an in-store display in the form of a treasure<br />
chest. The front cover of the Peter Benchley<br />
book reads: "Don't miss the major motion<br />
picture from Columbia."<br />
The back cover has color photographs of<br />
Robert Shaw, Jacqueline Bisset. Nick<br />
Nolte, Lou Gossett and Eli Wallach, as<br />
well as three production stills.<br />
The Casablanca Filmworks production of<br />
a Peter Yates film will open in every major<br />
U.S. market June 17 and Columbia and<br />
Bantam have been coordinating their promotion,<br />
publicity and advertising plans<br />
closely.<br />
Produced by Peter Guber, "The Deep"<br />
was directed by Yates from a screenplay by<br />
Benchlcy and Tracy Keenan Wynn.<br />
UA Appoints Goldschmidt<br />
Senior V-P, Foreign Mgr.<br />
NEW YORK — Ernst Goldschmidt has<br />
been named United Artists senior vice-president<br />
and foreign manager, effective immediately,<br />
it was announced by Eric Pleskow,<br />
president and chief executive officer. He<br />
had been serving as vice-president and foreign<br />
manager since November 1976 and for<br />
the previous year had been UA's international<br />
sales manager.<br />
Prior to arriving in New York in 1975<br />
to take over the post of international sales<br />
manager, Goldschmidt had been headquartered<br />
in Paris as general manager of Les Artistes<br />
Associes, United Artists' French subsidiary.<br />
Wayne Duband Appointed<br />
To High CIC-Warner Post<br />
BURBANK—Wayne Duband.<br />
managing<br />
director of Warner Bros., Africa, since 1973,<br />
has been appointed general manager of<br />
Cinema International Corp.-Warner (Pty),<br />
Ltd., as well as of CIC's other operations<br />
in South Africa.<br />
Duband's predecessor in these posts, Tom<br />
Gray, resigned recently.<br />
LETTERS<br />
Another<br />
Viewpoint<br />
To BOXOFFICE:<br />
I would like to comment on what I think<br />
is some very bad advice offered by Don<br />
Carle Gillette in your "Guest Editorial<br />
the March 21 issue.<br />
TV reporting has long been part of the<br />
fare in newspapers as has theatre and entertainment<br />
news. The amount someone advertises<br />
is not what justifies news content<br />
Look, for instance, at the pages and page;<br />
of news on sports which represent no ad<br />
vertising, and the very small amount o<br />
news on department stores, which advertisi<br />
more than all others combined.<br />
The recent move toward entertainment<br />
sections is so designed as to intensify reade<br />
traffic. This works to the definite advantag<br />
of movie theatres. As TV programing ha<br />
declined in quality over the years, placin<br />
movie ads and stories nearby encourage<br />
the reader to<br />
seek better entertainment: th<br />
movies. Evidence of this is the increase i-<br />
movie attendance over the last five years.<br />
To recommend that newspaper adverti.<br />
ing expenditures be diverted to fliers di'<br />
tributed at the theatre, door-to-door and i<br />
supermarkets, is poor thinking. Newspapi<br />
stories are free. The flier has no free storie<br />
It is 100 per cent paid advertising. Tl,<br />
newspaper is bought for its news contentand<br />
the reader thinks highly enough of i'<br />
quality to pay for it. The facts Mr. Gillet<br />
wants to expose can be told in a newspap<br />
ad— that's what advertising is for. Passii;<br />
such a flier out in a theatre lobby does n;<br />
stand a chance of interesting new mov:-<br />
goers.<br />
Most newspapers offer a free guide i<br />
what's playing when at each area thea<br />
every day. Then it highlights—for free<br />
stories about the actors and films. T<br />
reader can check every day what's playiii<br />
hours before he decides to go. Fliers coi'j<br />
irregularly and have no stories. Newspapi<br />
contain news and advertising designed<br />
interest every member of the family. |<br />
the best possible vehicle for movie ads.<br />
Advertising Director<br />
Beacon Journal<br />
Akron, Ohio<br />
JIM MUCKL1<br />
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CIVIC HONOR — Hynson<br />
Pressman (l.)< city controller,<br />
presents Baltimore Mayor<br />
William Donald Schaefer's<br />
proclamation making<br />
March 30, 1977, "Raggedy<br />
Ann