JOURNAL OF PUBLIC AFFAIRS EDUCATION - naspaa
JOURNAL OF PUBLIC AFFAIRS EDUCATION - naspaa
JOURNAL OF PUBLIC AFFAIRS EDUCATION - naspaa
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Operation PSA: The Action Learning<br />
of Curiosity and Creativity<br />
Diane M. Kimoto<br />
Grand Valley State University<br />
Jenny Frasco<br />
University of Michigan, Flint<br />
Lorne Mulder<br />
Battle Creek and Calhoun County Homeless Coalition<br />
Sylvia Tsitsi Juta<br />
Western Michigan University, Kalamazoo<br />
ABSTRACT<br />
The National Association of Schools of Public Affairs and Administration’s<br />
(NASPAA) YouTube public policy challenge (NASPAA, 2007) asked students to<br />
create 90-second videos or public service announcements (PSAs) that frame current<br />
problems and offer solutions. “Operation PSA” similarly discusses this<br />
communication medium as a useful classroom tool that warrants incorporation into<br />
more public administration programs across the nation. Building upon Dewey’s<br />
(1916) belief that learning occurs during instances of communication and Revans’<br />
(1980) emphasis on collaborative communication for action learning, the article<br />
details the steps and tools necessary to creating thought-provoking PSAs, the<br />
manner in which to distinguish between potential and realized learning, and current<br />
challenges and future directions when considering PSAs as educational tools.<br />
INTRODUCTION<br />
“Speak Truth to Power” is a public service campaign, offered by the National<br />
Association of Schools of Public Affairs and Administration (NASPAA), for<br />
which graduate students create a video that frames a current problem and offers<br />
their solutions. The campaign also signals a change for public administration<br />
programs that recognize the power to communicate a very special message about<br />
public policy issues through the use of YouTube as a “fast-changing video web<br />
JPAE 15(3): 361–382 Journal of Public Affairs Education 361