31.12.2014 Views

JOURNAL OF PUBLIC AFFAIRS EDUCATION - naspaa

JOURNAL OF PUBLIC AFFAIRS EDUCATION - naspaa

JOURNAL OF PUBLIC AFFAIRS EDUCATION - naspaa

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Operation PSA: The Action Learning<br />

of Curiosity and Creativity<br />

Diane M. Kimoto<br />

Grand Valley State University<br />

Jenny Frasco<br />

University of Michigan, Flint<br />

Lorne Mulder<br />

Battle Creek and Calhoun County Homeless Coalition<br />

Sylvia Tsitsi Juta<br />

Western Michigan University, Kalamazoo<br />

ABSTRACT<br />

The National Association of Schools of Public Affairs and Administration’s<br />

(NASPAA) YouTube public policy challenge (NASPAA, 2007) asked students to<br />

create 90-second videos or public service announcements (PSAs) that frame current<br />

problems and offer solutions. “Operation PSA” similarly discusses this<br />

communication medium as a useful classroom tool that warrants incorporation into<br />

more public administration programs across the nation. Building upon Dewey’s<br />

(1916) belief that learning occurs during instances of communication and Revans’<br />

(1980) emphasis on collaborative communication for action learning, the article<br />

details the steps and tools necessary to creating thought-provoking PSAs, the<br />

manner in which to distinguish between potential and realized learning, and current<br />

challenges and future directions when considering PSAs as educational tools.<br />

INTRODUCTION<br />

“Speak Truth to Power” is a public service campaign, offered by the National<br />

Association of Schools of Public Affairs and Administration (NASPAA), for<br />

which graduate students create a video that frames a current problem and offers<br />

their solutions. The campaign also signals a change for public administration<br />

programs that recognize the power to communicate a very special message about<br />

public policy issues through the use of YouTube as a “fast-changing video web<br />

JPAE 15(3): 361–382 Journal of Public Affairs Education 361

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!