Los Gatos Commercial Design Guidelines FINAL ... - City of Winters
Los Gatos Commercial Design Guidelines FINAL ... - City of Winters
Los Gatos Commercial Design Guidelines FINAL ... - City of Winters
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Town <strong>of</strong> <strong>Los</strong> <strong>Gatos</strong><br />
SIGNAGE GUIDELINES<br />
6<br />
6.9 FREESTANDING SIGNS<br />
Freestanding Signs are ground-mounted signs that<br />
emphasize business brand identity.<br />
6.9.1 Use Limitations<br />
a) Freestanding signs will be allowed only for auto<br />
dealerships on or near <strong>Los</strong> <strong>Gatos</strong> Boulevard.<br />
6.9.2 Size Limitations<br />
a) Maximum Sign Area and Height:<br />
• 125 sq. feet / 25 feet high for first sign<br />
• 75 sq. feet / 20 feet high for any additional<br />
approved freestanding sign<br />
The intent <strong>of</strong> these guidelines is to maintain a vertical<br />
proportion for all Freestanding Signs similar to the examples<br />
shown on this page. Signs with heights lower<br />
than the maximum allowed should generally be reduced<br />
in area.<br />
6.9.3 Information Limitations<br />
a) Sign information should be limited to the following:<br />
• Auto brand name and/or logo<br />
• Special dealer recognition (e.g., Gold Medal Dealership)<br />
6.9.4 Sign Bases<br />
a) Open sign bases, as shown on the Mercedes Benz<br />
sign to the right, are preferred to minimize the visual<br />
bulk <strong>of</strong> freestanding signs.<br />
b) Solid bases will be considered if their width and<br />
height are minimized as shown in the Volvo example<br />
to the right and the BMW example below.<br />
<strong>Commercial</strong> <strong>Design</strong> <strong>Guidelines</strong><br />
67
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