ANNUAL REPORT 2004 - Luxottica Group
ANNUAL REPORT 2004 - Luxottica Group
ANNUAL REPORT 2004 - Luxottica Group
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS<br />
The wholesale and retail divisions may offer certain<br />
promotions during the year. Free frames given to<br />
customers as part of a promotional offer are recorded<br />
as cost of sales at the time they are delivered to the<br />
customer. Discounts and coupons tendered by<br />
customers are recorded as a reduction of revenue at<br />
the date of sale.<br />
MANAGED VISION CARE UNDERWRITING AND<br />
EXPENSES<br />
The Company sells vision insurance plans which<br />
generally have a duration of up to two years. Based on<br />
its experience, the Company believes it can predict<br />
utilization and claims experience under these plans,<br />
including claims incurred but not yet reported, with a<br />
high degree of confidence. Claims are recorded as<br />
they are incurred and certain other membership costs<br />
are amortized over the covered period.<br />
ADVERTISING AND DIRECT RESPONSE<br />
MARKETING<br />
Costs to develop and create newspaper, television,<br />
radio and other media advertising are expensed as<br />
incurred, and the costs to communicate the<br />
advertising are expensed the first time the airtime or<br />
advertising space is used with the exception of<br />
certain direct response advertising programs. Costs<br />
for certain direct response advertising programs are<br />
capitalized if such direct response advertising costs<br />
result in future economic benefit and the primary<br />
purpose of the advertising is to elicit sales to<br />
customers who could be shown to have responded<br />
specifically to the advertising. Such costs related to<br />
the direct response advertising are amortized over<br />
the period during which the revenues are recognized,<br />
not to exceed 90 days. Generally, other direct<br />
response program costs that do not meet the<br />
capitalization criteria are expensed the first time the<br />
advertising occurs.<br />
106<br />
With the acquisition of Cole in October <strong>2004</strong>, the<br />
Company receives a reimbursement from its Pearle<br />
franchisees for certain marketing costs. Operating<br />
expenses in the Consolidated Statements of Income<br />
are net of amounts reimbursed by the franchisees<br />
calculated based on a percentage of their sales. The<br />
amount received in fiscal year <strong>2004</strong> for such<br />
reimbursement was Euro 4.2 million.<br />
PERVASIVENESS OF ESTIMATES<br />
The preparation of financial statements in conformity<br />
with U.S. GAAP requires management to make<br />
estimates and assumptions that affect the reported<br />
amounts of assets and liabilities and disclosure of<br />
contingent assets and liabilities at the date of the<br />
financial statements and the reported amounts of<br />
revenues and expenses during the reporting period.<br />
Actual results could differ from those estimates.<br />
EARNINGS PER SHARE<br />
<strong>Luxottica</strong> <strong>Group</strong> calculates basic and diluted earnings<br />
per share in accordance with SFAS No. 128, Earnings<br />
per Share. Net income available to shareholders is the<br />
same for the basic and diluted earnings per share<br />
calculations for the years ended December 31, 2002,<br />
2003 and <strong>2004</strong>. Basic earnings per share are based<br />
on the weighted average number of shares of<br />
common stock outstanding during the period. Diluted<br />
earnings per share are based on the weighted<br />
average number of shares of common stock and<br />
common stock equivalents (options and warrants)<br />
outstanding during the period, except when the<br />
common stock equivalents are anti-dilutive. The<br />
following is a reconciliation from basic to diluted<br />
shares outstanding used in the calculation of earnings<br />
per share: