ANNUAL REPORT 2004 - Luxottica Group
ANNUAL REPORT 2004 - Luxottica Group
ANNUAL REPORT 2004 - Luxottica Group
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WHOLESALE<br />
BRAND PORTFOLIO<br />
<strong>Luxottica</strong> <strong>Group</strong> will continue to work to optimize its<br />
brand portfolio so that, while also perfecting its pre- and<br />
post-sale services, it continuously increases its ability to<br />
best serve even the most demanding markets.<br />
House Brands – With the launch of the Ray-Ban<br />
Ophthalmic and Ray-Ban Junior lines, the <strong>Group</strong><br />
demonstrated how it can further strengthen even an<br />
extremely well-developed brand, in fact the best<br />
selling sunglass brand in the world, thus creating new<br />
opportunities that were well received by the market.<br />
<strong>Luxottica</strong> <strong>Group</strong> intends to similarly develop other key<br />
house brands which show potential for further growth,<br />
such as Vogue, Arnette, Persol and Revo.<br />
License Brands – <strong>Luxottica</strong> <strong>Group</strong> will continue to look<br />
for brands that are strong in markets strategically<br />
important for the <strong>Group</strong>, or brands that cover<br />
segments of the market where the present portfolio<br />
shows margin for improvement.<br />
DISTRIBUTION<br />
Notwithstanding its presence in 120 countries, in 28 of<br />
which through a direct presence, <strong>Luxottica</strong> <strong>Group</strong><br />
sees further potential both in markets where it already<br />
has a presence and in new markets. In particular, the<br />
<strong>Group</strong> sees opportunities in several areas, among<br />
which Eastern Europe (including Russia), Latin<br />
America and China, all showing great potential for<br />
development.<br />
MANUFACTURING<br />
STRATEGY<br />
<strong>Luxottica</strong> <strong>Group</strong> is and will continue to be fully<br />
committed to Made in Italy in eyewear, thanks to the<br />
quality and style of its product, so recognizable and<br />
sought after in the premium segment in which it is<br />
leader. For this reason, the <strong>Group</strong> will continue to<br />
invest in new technology, production systems, and<br />
generally research and development, to maintain the<br />
consistently high added value of its products and<br />
service.<br />
<strong>Luxottica</strong> <strong>Group</strong>’s growth in the retail segment in North<br />
America, especially in terms of volumes in the licensed<br />
brand segment, and in Asia Pacific, is increasing the<br />
demand that the <strong>Group</strong> must be able to meet. To this<br />
end, <strong>Luxottica</strong> <strong>Group</strong> intends to maximize the<br />
manufacturing and logistical advantage of being the<br />
only premium eyewear manufacturer in the world with<br />
a wholly-owned plant in China, for manufacturing lines<br />
that do not require to meet consumer demand the<br />
added value provided by the Made in Italy. This, in<br />
turn, will provide greater manufacturing flexibility at the<br />
<strong>Group</strong>’s Italian plants for producing the more<br />
sophisticated, complex designs, increasingly in<br />
demand in the wholesale and retail sectors served by<br />
<strong>Luxottica</strong> <strong>Group</strong>.<br />
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