ANNUAL REPORT 2004 - Luxottica Group
ANNUAL REPORT 2004 - Luxottica Group
ANNUAL REPORT 2004 - Luxottica Group
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Over the years, <strong>Luxottica</strong> <strong>Group</strong> has consolidated its<br />
global leadership in the eyewear industry mainly<br />
thanks to the following factors:<br />
- an extensive wholesale and retail distribution<br />
network, which increases its ability to best<br />
understand and serve the market, while controlling<br />
distribution times and costs;<br />
- a brand portfolio among the strongest and most<br />
balanced in the industry;<br />
- the impressive and ever-increasing quality of the<br />
final product, with a special focus on pre- and postsale<br />
services;<br />
- the efficiency and flexibility of the manufacturing<br />
structure, able to quickly respond to changes in<br />
market demand.<br />
The vertical integration of design-manufacturingdistribution<br />
makes <strong>Luxottica</strong> <strong>Group</strong>’s business model<br />
unique in the sector. Today, following the retail<br />
acquisition of Cole National in North America and<br />
OPSM <strong>Group</strong> in Asia Pacific, along with the ongoing<br />
consolidation of the brand portfolio and wholesale<br />
distribution, <strong>Luxottica</strong> <strong>Group</strong> finds itself well positioned<br />
to reach the next level of its growth.<br />
Following are <strong>Luxottica</strong> <strong>Group</strong>’s key strategic<br />
<strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2004</strong><br />
STRATEGY<br />
objectives for the long term. It should be noted that<br />
the successful integration of the businesses acquired<br />
with Cole National, including administrative,<br />
management, distribution and product functions, will<br />
be key in allowing the <strong>Group</strong> to reach the next level of<br />
its growth. For this reason, <strong>Luxottica</strong> <strong>Group</strong>’s<br />
management team is presently focused on integration<br />
and its success.<br />
RETAIL<br />
NORTH AMERICA<br />
Presently, in the North American market, the <strong>Group</strong><br />
operates three of the top four optical and sun retail<br />
brands.<br />
In order to more fully realize the potential of these<br />
brands, <strong>Luxottica</strong> <strong>Group</strong> intends to perfect their<br />
positioning in the respective segments, emphasizing<br />
the characteristics that differentiate one from another in<br />
the eyes of the consumer, thus improving its ability to<br />
more efficiently serve the market.<br />
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