ANNUAL REPORT 2004 - Luxottica Group
ANNUAL REPORT 2004 - Luxottica Group
ANNUAL REPORT 2004 - Luxottica Group
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STRATEGY<br />
LensCrafters – Further emphasis will be placed on<br />
style and a fashion-oriented shopping environment,<br />
where consumers can find premium products, fashion<br />
advice and the highest level of service.<br />
Pearle Vision – The historic brand name in American<br />
optical retail, perceived by consumers as the brand of<br />
“trusted eyecare”, providing eye exams of the highest<br />
standards as well as top quality eyewear. <strong>Luxottica</strong><br />
<strong>Group</strong> will further reinforce this exceptional level in<br />
optical care and the relationship of trust with the<br />
consumer. Within Pearle Vision Franchising (part of the<br />
Pearle Vision chain), <strong>Luxottica</strong> <strong>Group</strong> will be able to<br />
avail itself of a network of stores in franchising,<br />
perfecting over time together with the franchisee a<br />
franchising model that combines the experience and<br />
expertise of the historic brand name in American<br />
optical retail, with <strong>Luxottica</strong> <strong>Group</strong>’s know-how and<br />
quality products and services.<br />
Sunglass Hut – <strong>Luxottica</strong> <strong>Group</strong> will continue down the<br />
same positive path followed over the last several years,<br />
increasing the percentage of fashion frames sold in<br />
stores, which carry higher margins and appeal to the<br />
female consumer with the more frequent purchase<br />
cycle. The brand’s positioning will also be supported<br />
through a careful positioning of its store base.<br />
License brands (Sears Optical, Target Optical, BJ’s<br />
Optical) – <strong>Luxottica</strong> <strong>Group</strong> recently entered this sector,<br />
which sells primarily private labels lines, immediately<br />
becoming its most important operator. This segment<br />
shows significant growth potential in terms of quality,<br />
but even more so in terms of volumes that, thanks to<br />
its distribution and manufacturing structure, <strong>Luxottica</strong><br />
<strong>Group</strong> is perfectly positioned to realize.<br />
Optical Labs – Combining its broader presence in the<br />
market with additional capacity for handling finishing<br />
work, <strong>Luxottica</strong> <strong>Group</strong> can increase the amount of<br />
higher margin lens treatments and other available to<br />
54<br />
consumers at its stores; at the same time, this is<br />
expected to reduce the time and cost of finishing work<br />
provided by third parties.<br />
Managed Vision Care - EyeMed – With the integration<br />
of Cole National Managed Vision Care, EyeMed is now<br />
the second largest managed vision care operator in<br />
the U.S. Its ability to service the market has increased<br />
both from a geographic standpoint as well as in terms<br />
of product offerings, making the services offered by<br />
EyeMed Vision Care even more appealing for the<br />
corporations that provide vision care benefits to their<br />
employees. This is expected to also increase the<br />
number of consumers using vision benefits at stores<br />
operated by <strong>Luxottica</strong> <strong>Group</strong> and by thousands of<br />
independent operators members of its panel.<br />
ASIA PACIFIC<br />
Since its acquisition in 2003, the <strong>Group</strong>’s priority has<br />
been to optimize OPSM <strong>Group</strong>’s structure. Today, the<br />
goal is to bring the operating profitability of <strong>Luxottica</strong><br />
<strong>Group</strong>’s local retail operations to the same level as that<br />
of its other retail operations, by 2006. In Asia Pacific,<br />
<strong>Luxottica</strong> <strong>Group</strong> has three objectives for its local retail<br />
division:<br />
- to consolidate its presence in the markets where the<br />
<strong>Group</strong> already operates (Australia, New Zealand,<br />
Hong Kong), to further improve its coverage of the<br />
market and overall profitability;<br />
- to continue to monitor other regional markets to be<br />
able to quickly take advantage of potential growth<br />
opportunities, especially, with respect to the<br />
Chinese market, Hong Kong, where OPSM <strong>Group</strong> is<br />
present with over 70 stores; in fact, in addition to<br />
offering great opportunities in itself, Hong Kong<br />
represents an excellent vantage point for<br />
observation onto mainland China;<br />
- to maximize the synergies between Sunglass Hut<br />
Australasia and the optical chains acquired with<br />
OPSM <strong>Group</strong>.