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Handbook for Quality Assurance in Higher Education The ... - TCU

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Requirements of<br />

Requirements Stakeholders: stakeholders:<br />

- -Government<br />

Government<br />

-Employers<br />

-Society at at large large<br />

-Students/ parents Parents<br />

As said earlier, an absolute def<strong>in</strong>ition of quality does not exist. For the sake of a common<br />

understand<strong>in</strong>g, the follow<strong>in</strong>g descriptions of quality has been adopted:<br />

<strong>Quality</strong> is achiev<strong>in</strong>g our goals and aims <strong>in</strong> an efficient and effective way, assum<strong>in</strong>g that the<br />

goals and aims reflect the requirements of all our stakeholders <strong>in</strong> an adequate way.<br />

However, talk<strong>in</strong>g about quality we have to take <strong>in</strong>to account the follow<strong>in</strong>g remarks:<br />

• <strong>Quality</strong> is not always the same as efficiency!<br />

<strong>The</strong> discussion on quality assessment is often connected with the concept of “efficiency” (sav<strong>in</strong>g<br />

money, mak<strong>in</strong>g more rational use of public resources). In assess<strong>in</strong>g quality, an important question<br />

will be: “Do we achieve the required level of quality at acceptable cost?” An efficiencyoriented<br />

approach as such is a good start<strong>in</strong>g po<strong>in</strong>t, but the problem is that efficiency is not<br />

always def<strong>in</strong>ed as “at acceptable cost”, but often as “at m<strong>in</strong>imal cost”, and this may threaten<br />

quality. It may be very efficient to have lectures <strong>for</strong> a thousand students, but it is not effective.<br />

It may be considered efficient to have a very structured degree program with student assessments<br />

every four weeks, <strong>for</strong>c<strong>in</strong>g students to work and to keep up with the program. However,<br />

does this method lead to the creation of the “right”, <strong>in</strong>dependent, and critically th<strong>in</strong>k<strong>in</strong>g<br />

graduate? It may be considered efficient to use only multiple-choice questions <strong>for</strong> student<br />

assessment, but does it enhance verbal and written communication skills?<br />

• <strong>Quality</strong> is context bound<br />

When striv<strong>in</strong>g <strong>for</strong> quality, the ma<strong>in</strong> question is: “Do we offer the stakeholders what we promise<br />

to offer.” This means that a start<strong>in</strong>g po<strong>in</strong>t <strong>for</strong> judg<strong>in</strong>g our quality will be our promises (i.e.<br />

goals) and that the verdict “quality or no quality” will be based on the promises. <strong>The</strong>re<strong>for</strong>e,<br />

we have to look at our quality <strong>in</strong> the given context. McDonald’s, <strong>for</strong> example, will strive <strong>for</strong><br />

quality, and when we eat a fast food meal, we will probably get quality. However, this is not<br />

Guidel<strong>in</strong>es <strong>for</strong> Self Assessment<br />

Transition requirements<br />

<strong>in</strong>to goals and aims<br />

Figure 1: Stakeholders and <strong>Quality</strong> <strong>in</strong> <strong>Higher</strong> <strong>Education</strong><br />

5<br />

<strong>Education</strong>al<br />

Activities<br />

Community<br />

Outreach<br />

Research<br />

Achiev<strong>in</strong>g<br />

goals and<br />

aims<br />

IUCEA/ CHE/ NCHE/ <strong>TCU</strong>/ DAAD<br />

<strong>Quality</strong>

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