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executives<br />
Ken Caveney<br />
Vice President of Finance<br />
FRONT OFFICE<br />
Ken Caveney begins his eighth year as vice president of finance for Silicon<br />
Valley Sports & Entertainment and has been associated with the organization for 19<br />
years. He has been employed by the organization since 1994, previously serving as<br />
tax manager and director of finance.<br />
Caveney, 42, directs the financial reporting environment for all of SVS&E’s<br />
properties including <strong>com</strong>pliance with National Hockey League and City of <strong>San</strong> <strong>Jose</strong><br />
reporting requirements. In addition, Caveney is responsible for the tax, budgeting,<br />
forecasting and financial modeling processes for the <strong>com</strong>pany.<br />
From 1991-93, Caveney provided consultation services to the <strong>Sharks</strong> while with Deloitte & Touche, LLP. He<br />
became recognized as a Certified Public Accountant in California in 1993.<br />
Caveney has served as a volunteer consultant for more than 19 years through Junior Achievement’s Applied<br />
Economics program, having worked in classrooms at various <strong>San</strong> <strong>Jose</strong> high schools including Pioneer, <strong>San</strong>ta<br />
Teresa, Gunderson and Valley Christian.<br />
Born in <strong>San</strong> Francisco, Caveney was raised in Salinas. He earned an associate’s degree from Hartnell<br />
College, a bachelor’s in business from Cal Poly at <strong>San</strong> Luis Obispo and a master’s degree in taxation from <strong>San</strong><br />
<strong>Jose</strong> State University. Caveney currently serves on Cal Poly’s Accounting and Law Advisory Council.<br />
Eric Mastalir<br />
Vice President of Corporate Partnerships<br />
Eric Mastalir enters his second season as vice president of corporate partnerships<br />
with Silicon Valley Sports & Entertainment, where he oversees all sponsorship sales<br />
and service efforts for SVS&E, including the <strong>San</strong> <strong>Jose</strong> <strong>Sharks</strong>, HP Pavilion Management,<br />
<strong>Sharks</strong> Ice at <strong>San</strong> <strong>Jose</strong> (the <strong>Sharks</strong> official training facility), <strong>Sharks</strong> Ice at Fremont,<br />
Oakland Ice Center managed by <strong>Sharks</strong> Ice, the SAP Open (<strong>San</strong> <strong>Jose</strong>) as well as select<br />
HP Pavilion events such as American Metal & Iron Fight Night at the Tank (professional<br />
boxing) and Strikeforce Mixed Martial Arts.<br />
In addition, he oversees the HP Pavilion suite sales and hospitality staff.<br />
Mastalir spent 2005-08 with Maloof Sports & Entertainment, where he successfully led efforts to grow the<br />
organization’s corporate sponsor base of the Sacramento Kings, Sacramento Monarchs and ARCO Arena. With<br />
a background boasting experience in both the corporate and agency world, Mastalir has worked in corporate<br />
sales and business development for <strong>com</strong>panies such as adidas, Bausch & Lomb and LVMH. On the agency side at<br />
Omni<strong>com</strong>, he has been involved in corporate sponsorships and marketing for <strong>com</strong>panies wishing to leverage global<br />
sports and entertainment events. He has worked with clients on high-profile properties such as the Olympics, Super<br />
Bowl, Grammy Awards and the Sundance Film Festival.<br />
Mastalir, 41, holds a bachelor’s degree in philosophy from Stanford University, where he earned NCAA All-<br />
American honors in track and cross country.<br />
Kent Russell<br />
Vice President of Sales and Marketing<br />
Kent Russell enters his 14th season with Silicon Valley Sports & Entertainment<br />
(SVS&E), his ninth as vice president of sales and marketing. He joined the organization<br />
in September 1996 as director of ticket sales and promotions.<br />
Russell oversees Ticket Sales, Service and Operations, Marketing, Advertising and<br />
Database Management as well as Event Presentation for the <strong>San</strong> <strong>Jose</strong> <strong>Sharks</strong>, SAP<br />
Open (Worldwide ATP Tour), American Metal & Iron Fight Night at The Tank, Strikeforce<br />
Mixed Martial Arts, as well as select HP Pavilion events. He also manages SVS&E’s<br />
Memphis, Tenn. properties — Regions Morgan Keegan Championships (Worldwide<br />
ATP Tour), Cellular South Cup (Sony Ericsson WTA Tour) and The Racquet Club of Memphis — an 188,000 square<br />
foot, full-service racquet, swim and fitness club.<br />
As the chief marketing officer for SVS&E, Russell oversees a variety of HP Pavilion events, and is also responsible<br />
for marketing and selling HP Pavilion to the entertainment, sporting and event industries — as the top facility in<br />
Northern California — at which to entertain, play and <strong>com</strong>pete.<br />
Russell serves as a board member for the <strong>San</strong> <strong>Jose</strong> Silicon Valley Chamber of Commerce — a coalition of<br />
businesses representing more than a quarter of a million jobs across every sector of the economy.<br />
Before joining SVS&E, he spent three years with the NFL’s Los Angeles Rams as director of sales and marketing,<br />
16 sjsharks.<strong>com</strong> • sjsharks.<strong>com</strong>/wireless
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