How to design and implement a drinking and driving programme pdf ...

Module 3: How to design and implement a drinking and driving programme
Practitioners often need to seek support funding from sources other than government,
and to develop public-private partnerships. Historically, supporters of road
safety programmes and projects have included industries such as those involved with
fuel, cars, tyres, insurance and the production of alcoholic drinks. In some countries
offenders’ fines can be applied to road safety programmes.
Stop driving while intoxicated, New York, United States
Under New York’s Stop-DWI (Driving While Intoxicated) programme, state law
mandates that revenue from DWI fines be returned to the county where the DWI
offence occurred. An evaluation of the programme demonstrated that this type
of self-sufficient programme is viable and may reduce crashes involving drinking
and driving. Additionally, National Highway Traffic Safety Administration (NHTSA)
revealed that community-level funding for drinking and driving law enforcement
and treatment is characteristic of drink-driving programmes implemented in four
of the five US states where significant reductions in crashes caused by drunk
drivers have occurred.
More information:
www.nhtsa.dot.gov/people/injury/alcohol/IPTReport/FinalAlcoholIPT-03.pdf
3.2.9 Promoting the programme
It is likely that any significant new drink-driving programme will generate a national
debate and this is to be supported (and amplified) since it will allow the arguments
to be aired and the public (not just drivers) to be informed. Such promotions can be
initiated by ministerial statements at conferences (political or otherwise) or workshops
to which the media can be invited. If the person championing the programme
is a high-profile celebrity, he or she could also be involved in the promotion as this
will personalise and de-politicise the campaign.
While promotion is especially important at the start of any programme it should be
maintained throughout. In many countries this ongoing promotion can be tied to
local holidays or festivals. The promotion can also be maintained by issuing regular
press notices and holding launches of new campaigns, posters and commercials.
3.2.10 Setting up a monitoring mechanism
Methods for evaluating and monitoring the programme are described in Module 4
of this manual. The brief description in this section is meant to provide the reader
with a more general understanding of the types of activities in a drinking and driving
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