How to design and implement a drinking and driving programme pdf ...

Module 3: How to design and implement a drinking and driving programme
Summary
• In combating crashes involving drinking and driving it is essential to adopt a multifaceted
approach combining legislation and enforcement, public education and
social marketing. It is also essential to involve a wide range of stakeholders, including
those who may initially oppose the programme.
• Appropriate and enforceable laws must be in place – mandating use of roadside
BrAC-testing equipment and the use of their results as evidence.
• Several devices which permit roadside testing of BrAC are now available to facilitate
the enforcement of drinking and driving laws, and results are admissible in
court in a number of countries.
• Legal BAC limits range from 0.00 to 0.08 g/100ml. The European Commission
recommends 0.05.
• Enforcement efforts should be intelligence-led and aimed at promoting the perception
among the driving public that they can be tested anywhere and at anytime.
• Publicity campaigns should include, but not be limited to advertising, and can
include launch events and media interviews.
• Campaigns can pass on information, encourage people to change their behaviour,
shift attitudes and perspectives, and drive home to agencies their role in road
safety. However they are not sufficient in themselves – they must be used as a part
of a strategy involving high-profile law enforcement.
• Long timeframes must be allowed for changing public perceptions and behaviour
in relation to drinking and driving.
• Post-crash care of alcohol-impaired casualties can pose additional challenges to
emergency staff.
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