How to design and implement a drinking and driving programme pdf ...

Module 3: How to design and implement a drinking and driving programme
Responsible beverage service and sales legislation is generally aimed at reducing sales
of alcohol to minors and to intoxicated people. Responsible beverage service and
sales legislation can apply to premises which sell alcohol to be consumed on-site or
off-site and should comprise policies that promote:
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alcohol servers being at least 21 years of age;
outlet staff awareness of legal responsibility;
staff awareness of outlet policies and of consequences for violating these;
the checking of age of all patrons appearing to be under 30 years of age;
guidelines and training as to what constitutes acceptable serving practice;
retailer-initiated compliance checks and enforcement (21).
It is difficult to draw conclusions about the effectiveness of responsible beverage
service and sales legislation in general because of the huge variation in the content of
existing examples.
A common component of a “responsible serving programme” is to request a potential
customer to produce a recognised form of identification in order to prevent underage
drinking. Servers at premises selling alcohol should be educated about responsible
drinking, should discourage binge drinking and avoid drink promotion offers (such
as free drinks, happy hours or drinking competitions) which often encourage excessive
alcohol consumption. Servers should be trained to advise their customers not
drive after drinking. The licensee should ensure that a variety of soft drinks are readily
available to customers preferring not to consume alcoholic beverages.
3.6 Engineering countermeasures
Enforcement and education are typically emphasised where addressing the issue of
drinking and driving, but some engineering treatments are likely to be especially
valuable in preventing crashes involving alcohol too.
Drivers/riders
The majority of road engineering treatments that will help reduce drink-driving
related injuries fall into two groups. The reduction of roadside hazards will reduce
the severity of crashes, while enhanced information presentation in the traffic system
will help reduce the risk of a crash occurring in the first place.
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