DISTRICT OF SECHELT

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Promote and develop product and experiences SUNSHINE COAST TRAIL The Sunshine Coast Trail is a leading example of a great product that needs more exposure and publicity. Powell River Parks and Wilderness Society and other volunteers have turned blood, sweat and tears over the past 20 years into a worldclass trail system. SCT has actively been bring journalists to hike parts of the trail to spread the word. You’ll find it as a Hidden Gem and mentioned regularly on SCT’s website as well as in various ads. A new brochure will be available on BC Ferries and Visitor Information Centres later this summer. SCT will encourage continued dialogue to eventually create a collective ferry to ferry to ferry trail system stretching the length of the entire Sunshine Coast...Desolation Sound to Howe Sound. This concept has amazing marketing potential....not to mention huge value to area residents. DAKOTA RIDGE The development of Dakota Ridge over the past 5 years into an accessible first rate Nordic ski area is our prime winter tourism product. Our social media channels feature daily snow reports and photos of winter fun as well as a focused facebook ad campaign for BC residents who like Nordic skiing and snowshoeing. During the ski season, our “specials” website page was filled with member created packages featuring accommodation, dining, and Dakota Ridge tours. SCT was very happy to write a letter of support for the recent successful grant application and looks forward to being able to promote and even more accessible winter wonderland. TOWNSITE Powell River’s Townsite is the leading heritage product of the region. The opening of Townsite Brewing and the upgrade of the Patricia Theatre were major milestones this year, and SCT was happy to include these locations on the Happy Trails press trip as well as on itineraries of multiple journalists. Tourism Powell River’s heritage counsellor will assist to develop materials and photos that will take us to the next step of developing collateral and a marketing theme for the neighbourhood. Provide leadership to the industry “TRAVELGREEN” This spring, SCT has begun to create a “TravelGreen” brand for the Sunshine Coast. One of the Coast’s unique selling propositions is its natural beauty, with clean air and water and variety of flora and fauna. Many of our members have a deep desire to be responsible stewards of these precious gifts. SCT seeks to create knowledge sharing opportunities among tourism stakeholders and event planners about ‘greening’ events, accommodation and hospitality businesses. With existing product that easily falls into the “TravelGreen” brand, including the Green Banner Guide, garden tours, and farmers’ markets in every Coast community, expanding these relationships into a “TravelGreen” campaign for consumers, meeting planners and SCT members is a natural fit. District of Sechelt Regular Council Meeting Agenda August 1, 2012 Page 66
SCT partnered with the SCRD and PRRD to hold 2 Event Planning for Zero Waste Workshops in March held in Sechelt and Powell River. One Coast and Let’s Talk Trash developed and delivered the workshops to 50 festivals and event planners. Participants shared local resources and experiences. We’ve already seen the workshop concepts put into practice at the April Fool’s Run, Sprockids Fun Day, Lund Shellfish Festival, Earth Day, Gibsons Landing Jazz Fest, and the Spot Prawn Festival with more to come this summer. Work with accommodation owners started this spring partnering with One Coast to develop an accommodation survey to measure the range of actions already in place in delivering an environmental friendly guest experience. Resulting information will be included in an Accommodation Owner Sustainability Guide which will be delivered in a workshop this fall. The Let’s Talk Trash Team is developing guidelines for SCT members to implement and be considered a “TravelGreen” partner. Once the guidelines have been met by the business, it will be given permission to use the new “TravelGreen” logo. SOCIAL MEDIA SCT participated in the federal Community Access Program whose goal is increasing internet access across Canada. We were able to deliver 4 workshops this spring to local businesses covering various topics of social media with the goal to improve individual marketing capabilities and to build partnerships and relationships between members. Topics of the workshops included: 1. How to Stand Out Online: Personality Marketing for Tourism Businesses 2. Mobile Marketing: Why Reaching Your Customers Wherever They Are Is Crucial 3. How to Create a Powerful Social Media Strategy Without Breaking the Bank or Going Crazy 4. Online Reputation Management Local entrepreneurs facilitated the first 3 workshops and the 4 th was a Tourism BC program. The workshops covered various Social Media tools, including Facebook, twitter, mobile websites, mobile apps, TripAdvisor and Yelp. Summary It has been a productive first half of 2012. We are very excited about the submission of the MRDT application and will continue preparations for its approval and implementation. Please mark your calendars for Wednesday, October 3, 2012 for SCT’s AGM to be held at West Coast Wilderness Lodge. We will be sharing progress, implementing a number of bylaw changes, and electing a new board of directors. Thank you for supporting Sunshine Coast Tourism and the tourism sector. This report is our attempt to deliver information and results more frequently and outside of the budget process. If you would like to have a discussion at one of your committee meetings, we would welcome the opportunity for dialogue. Respectfully Submitted, Celia Robben President, Sunshine Coast Tourism District of Sechelt Regular Council Meeting Agenda August 1, 2012 Page 67
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DISTRICT OF SECHELT REGULAR MEETING
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July 17, 2012 Dear Councillor I am
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MORATORIUM TO PRIVATIZE LIQUOR DIST
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DISTRICT OF SECHELT MINUTES OF THE
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District of Sechelt Minutes - Regul
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Page 67: MARKETING TACTICS Spring and summer
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DISTRICT OF SECHELT

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