East Bay Coalition for the Homeless - Roger Williams University

Message Effectiveness
Tested five revised versions of the messages that emerged from the fall 2012 survey of the EBCH
and EBCAP boards.
• Homeless does not discriminate. It does not matter how old you are, if you are well-educated, or have fought
for our country.
• The East Bay Coalition for the Homeless helps people thrive in society through transitional housing, a work
requirement, and skills training.
• Homelessness can happen to anyone.
• The EBCH has made a difference in the lives of hundreds of Rhode Islanders.
• The EBCH cannot do its work alone; we need your help to make this difference, too.
Message Effectiveness
(% “Effective” or “Very Effective”)
90%
80%
70%
60%
50%
Current Donors (14)
Former Donors(15)
Non-­‐donors (54)
40%
30%
20%
Not Discriminate EBCH Programs Homelessness
Anyone
EBCH Made
Difference
EBCH Needs Your
Help
96