East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Facebook Guidelines & Strategies<br />
1. Post regularly<br />
2. Almost always include a picture or video<br />
3. When posting pictures of events, tag <strong>the</strong> people in <strong>the</strong>m to spread <strong>the</strong> word to <strong>the</strong>ir networks<br />
4. Try to tell a story<br />
5. Ask your Facebook friends to “suggest” <strong>the</strong> EBCH: a way <strong>for</strong> current supporters to promote <strong>the</strong> EBCH to <strong>the</strong>ir<br />
friends and family.<br />
6. Post to stimulate conversations: ask a question, pose a dilemma<br />
7. Create links to <strong>the</strong> EBCH website when appropriate<br />
8. Peak time <strong>for</strong> Facebook traffic is Wednesday at 3p.m.<br />
Good to Know<br />
Asking a question on Facebook is beneficial because<br />
it creates posts in response. Here are some examples.<br />
“Who is excited <strong>for</strong> <strong>the</strong> Bike-a-Thon this weekend<br />
“We are looking <strong>for</strong> new fundraising approaches.<br />
Any ideas”<br />
“Please tell your friends to like us!”<br />
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