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EAST BAY COALITION FOR THE HOMELESS
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CPC Project Disclaimer: The reader
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Table of Contents Executive Summary
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Project Goals & Objectives Client R
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Fall 2012 Baseline Board Survey See
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Situation Analysis Organizational A
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Competitive Analysis: Internet Acce
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Competitive Analysis: Social Media
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Competitive Analysis: Differential
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SWOT Analysis Strengths 1. Staff’
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Positioning Strategy There are a nu
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Logo The existing logo, while recog
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Additional Messaging Under the “O
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Communication Objectives, Strategie
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Blogging Blogs provide a voice for
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Facebook Guidelines & Strategies 1.
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LinkedIn LinkedIn can help the EBCH
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Youtube/Vimeo Short videos provide
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Press Releases/Media Advisories/New
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Suggested Events 1. Walk-together:
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RIPTA Advertising A program of “i
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Donor Premiums There are a number o
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Sample Executions Sample Business C
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EAST BAY COALITION FOR THE HOMELESS
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Campaign Evaluation What to Track W
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Appendix A Fall 2012 Research Repor
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Executive Summary This report discu
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Research Process Research Objective
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Findings and Analysis Statistical A
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If you were not on the EBCH board,
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If you were asked to describe the E
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If the EBCH did not exist, what wou
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EBCAP Board Responses: Again, messa
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The spread of the ratings is presen
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C. How the Relationship with the EB
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Board Survey 66
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THESE ARE QUESTIONS FOR EBCH BOARD
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ALL RESPONDENTS SEE THE REMAINING Q
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- Page 79 and 80: ALL14 How effective is each of thes
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- Page 107 and 108: FD9 Why do you no longer donate to
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- Page 113 and 114: CM4 What percentage of people in th
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- Page 117 and 118: CM12 What factors do you consider w
- Page 119 and 120: CL5 What is the highest degree or l
- Page 121 and 122: Networked Nonprofits: Maturity of P
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- Page 125 and 126: Organizations in this category have
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- Page 131 and 132: FOR IMMEDIATE RELEASE East Bay Comm
- Page 133 and 134: Appendix G Radio PSA Alert Template
- Page 135 and 136: Appendix I Press Kit Guidelines Wha
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