East Bay Coalition for the Homeless - Roger Williams University

Organizations in this category have adopted sophisticated measurement techniques, tools, and processes. The nonprofit
has established key performance indicators that are used across programs. The organization has a staff person
responsible for managing the organization’s data, but all staff are empowered to check and apply their own data. In
addition to providing weekly check-ins, the organizational dashboard includes key performance metrics related to
goals. The organizational dashboard is shared across departments and there is a process for analyzing, discussing, and
applying results.
The organization uses data visualization techniques to report the data analysis but also to reflect on best practices culled
from the data. There is no shame or blame game because of “failures,” instead these are embraced as learning opportunities.
There is a regular report to senior leadership that details high level success, challenges, and recommendations
for moving forward. Staff performance reviews incorporate how measurement is not viewed as an afterthought, but as
part of an ongoing decision-making process that helps the organization continuously improve its programs.
Definitions
A networked nonprofit leverages the power of social media and working in a networked fashion to expand its network
of supporters and thereby greatly increase its capacity and success. Becoming a networked nonprofit can be a slow
process, but with patience your organization will realize the powerful benefits of this profound transformation. The
next section describes a rubric to help your organization self-assess what level your organization’s practice is currently
at and to help prioritize activities that will help improve Networked Nonprofit practices as you implement your organization’s
social media strategy.
120