East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Public Service Announcements (PSAs)<br />
Goals<br />
1. Create and raise awareness<br />
2. Tell <strong>the</strong> EBCH “story”<br />
3. Connect and engage with current and potential donors<br />
4. Facilitate fundraising<br />
Why PSAs<br />
1. Low Cost<br />
2. Can often find an ad agency that will create <strong>the</strong>m pro-bono<br />
PSA Guidelines<br />
1. PSAs usually are created <strong>for</strong> 15, 30, 60 or 90-seconds<br />
2. PSAs are aired <strong>for</strong> free – but can be pitched to media outlets<br />
3. See Appendix G <strong>for</strong> a template and word length suggestions<br />
Press Conferences<br />
Goals<br />
1. Create and raise awareness<br />
2. Tell <strong>the</strong> EBCH “story”<br />
3. Create buzz<br />
4. Facilitate fundraising<br />
Why Press Conferences<br />
1. A very public way to make major announcements<br />
2. Generate excitement and gain news coverage<br />
Press Conferences Guidelines & Strategies<br />
1. Only schedule a press conference when <strong>the</strong> announcement is truly newsworthy<br />
2. Prepare press kits with in<strong>for</strong>mation about <strong>the</strong> EBCH and in<strong>for</strong>mation directly relevant to <strong>the</strong> announcement.<br />
Press kits are distributed to press conference attendees.<br />
3. See Appendices H & I <strong>for</strong> Press Conference and Press Kit suggestions.<br />
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