East Bay Coalition for the Homeless - Roger Williams University

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The spread of the ratings is presented in the chart below. In contrast to the EBCH board ratings, almost no event received many “Very Effective” ratings – though the Welcome Home Dinner did get 3 (of the 8) “Effective” ratings. The explanation may be that EBCAP board members may simply not be very familiar with these activities. B. The role of the EBCH board in fundraising events EBCH board members were asked more specific questions about their role in fundraising events: both planning and attending. Consistent with comments in response to other survey questions, board members would like to be somewhat less involved in the events. How many events should EBCH Board Members plan and implement each year How many events should an individual board member attend each year How many fundraising events should the EBCH hold each year – whether or not the Board is involved 2 Events 3 Events 4 Events 3 3 2 4 2 2 3 4 1 63
C. How the Relationship with the EBCAP helps (or hinders) EBCH fundraising. Having the EBCH under the umbrella of the EBCAP helps the EBCH’s fundraising efforts. Responses used a seven-point scale from Strongly Disagree (1) to Strongly Agree (7). EBCH & EBCAP Board Responses: There was no clear consensus on the part of either board about whether the EB- CAP/EBCH relationship helps or hinders EBCH’s fundraising efforts. While EBCH board responses ranged from Somewhat Disagree (3) to Strongly Agree (7), five of the eight responses were “Neither” (4). EBCAP board responses similarly ranged form Somewhat Disagree (3) to Strong Agree (7), but encompassed a wider span of possible answers. Four responses were spread among the three “agree” options; two individuals responded “Neither” (4) and two ticked Somewhat Disagree” (3). In what ways does the relationship between the EBCH and EBCAP help or hinder the EBCH’s fundraising events EBCH & EBCAP Board Responses: There is some agreement across boards that one problem is competition for the same donors. As noted in the introduction to this report, there also is a similar competition between the EBCH and other organizations that help the homeless. In a small state such as Rhode Island this competition is intensified. EBCH board members also identified other problem areas, such as similar fundraising events, which may confuse potential donors, as well as a perceived lack of coordination/cooperation. Not too surprisingly, EBCAP board members viewed the broader EBCAP resources and visibility as helping the EBCH efforts. How the EBCH/EBCAP Rela1onship Helps or Hinders EBCH Fundraising EBCH Board Responses EBCAP Board Responses Compete for the Same Donors 2 2 Fundraising Events too Similar 2 Organizations Work Around each other Rather than Together 2 EBCH Needs its own Link for Online Donations 1 EBCAP Provides Resources & Credibility 3 No Impact 1 64
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EAST BAY COALITION FOR THE HOMELESS
Page 3 and 4:
CPC Project Disclaimer: The reader
Page 5 and 6:
Table of Contents Executive Summary
Page 7 and 8:
Project Goals & Objectives Client R
Page 9 and 10:
Fall 2012 Baseline Board Survey See
Page 11 and 12:
Situation Analysis Organizational A
Page 13 and 14:
Competitive Analysis: Internet Acce
Page 15 and 16:
Competitive Analysis: Social Media
Page 17 and 18: Competitive Analysis: Differential
Page 19 and 20: SWOT Analysis Strengths 1. Staff’
Page 21 and 22: Positioning Strategy There are a nu
Page 23 and 24: Logo The existing logo, while recog
Page 25 and 26: Additional Messaging Under the “O
Page 27 and 28: Communication Objectives, Strategie
Page 29 and 30: Blogging Blogs provide a voice for
Page 31 and 32: Facebook Guidelines & Strategies 1.
Page 33 and 34: LinkedIn LinkedIn can help the EBCH
Page 35 and 36: Youtube/Vimeo Short videos provide
Page 37 and 38: Press Releases/Media Advisories/New
Page 39 and 40: Suggested Events 1. Walk-together:
Page 41 and 42: RIPTA Advertising A program of “i
Page 43 and 44: Donor Premiums There are a number o
Page 45 and 46: Sample Executions Sample Business C
Page 47 and 48: EAST BAY COALITION FOR THE HOMELESS
Page 49 and 50: Campaign Evaluation What to Track W
Page 51 and 52: Appendix A Fall 2012 Research Repor
Page 53 and 54: Executive Summary This report discu
Page 55 and 56: Research Process Research Objective
Page 57 and 58: Findings and Analysis Statistical A
Page 59 and 60: If you were not on the EBCH board,
Page 61 and 62: If you were asked to describe the E
Page 63 and 64: If the EBCH did not exist, what wou
Page 65 and 66: EBCAP Board Responses: Again, messa
Page 67: The spread of the ratings is presen
Page 71 and 72: Board Survey 66
Page 73 and 74: THESE ARE QUESTIONS FOR EBCH BOARD
Page 75 and 76: ALL RESPONDENTS SEE THE REMAINING Q
Page 77 and 78: ALL9 * Listed below are four potent
Page 79 and 80: ALL14 How effective is each of thes
Page 81 and 82: Appendix B December 13, 2012, EBCH
Page 83 and 84: You would continue to advocate for
Page 85 and 86: How many events per year... Should
Page 87 and 88: Differentiating Characteristics •
Page 89 and 90: Appendix C Spring 2013 Research Res
Page 91 and 92: Education 60% 50% 40% 30% 20%
Page 93 and 94: Familiarity w/ Other Organizations
Page 95 and 96: Donations: EBCH and Others Reasons
Page 97 and 98: Donate to other charities 100% 90%
Page 99 and 100: Know Anyone Associated with the EBC
Page 101 and 102: Message Effectiveness Tested five r
Page 103 and 104: This first question is a SCREENING
Page 105 and 106: FD5 How likely are you to encourage
Page 107 and 108: FD9 Why do you no longer donate to
Page 109 and 110: CD5 How likely are you to encourage
Page 111 and 112: CD10 Which of these fundraising eve
Page 113 and 114: CM4 What percentage of people in th
Page 115 and 116: CM8 How likely might you be to dona
Page 117 and 118: CM12 What factors do you consider w
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CL5 What is the highest degree or l
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Networked Nonprofits: Maturity of P
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At this stage, the organization doe
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Organizations in this category have
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FOR IMMEDIATE RELEASE East Bay Comm
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Appendix G Radio PSA Alert Template
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Appendix I Press Kit Guidelines Wha
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Appendix J WordPress Guide 132
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