East Bay Coalition for the Homeless - Roger Williams University

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Media Release For Immediate Release East Bay Coalition for the Homeless Launches New Website PROVIDENCE, RI MAY 8, 2013- Mauris justo tellus, consectetur et ultricies cursus, dictum vulputate enim. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nam ut sapien eget elit porta aliquam ac eget risus. Praesent fringilla, mi a facilisis consequat, urna eros auctor dui, sed aliquam enim lectus ac tellus. Nunc diam felis, egestas a accumsan vel, semper sit amet velit. Mauris orci sem, gravida ac laoreet eget, euismod nec lacus. Quisque et nisi nisl, quis scelerisque turpis. Proin bibendum, felis eget viverra vestibulum, tortor tellus hendrerit justo, ac commodo metus tortor non quam. Donec sed nisi ut tellus placerat convallis non non tellus. Nunc sapien tortor, aliquet quis eleifend eget, vestibulum id metus. Maecenas iaculis tortor quis sapien feugiat et commodo purus ultricies. Mauris at elit at velit fermentum vehicula. Maecenas viverra suscipit sollicitudin. Morbi sed feugiat arcu. Mauris placerat laoreet mi, eu dignissim neque blandit ut. Vestibulum accumsan ornare nulla ac varius. Sed dapibus mollis mi, vitae euismod eros ultricies in. Vivamus vel bibendum dolor. Etiam imperdiet risus ut massa fermentum vel euismod nulla tincidunt. In euismod pharetra enim non tincidunt. Morbi at felis in eros convallis eleifend sit amet nec lacus. Aenean gravida ultricies blandit. Ut id mattis sapien. Vivamus malesuada egestas hendrerit. Suspendisse malesuada turpis sit amet felis lobortis id rhoncus velit fermentum. Integer id magna quam, id lobortis quam. Nulla faucibus ipsum malesuada nibh consectetur aliquet. Vivamus gravida cursus nunc eu dignissim. Praesent eu massa quis tortor sollicitudin auctor nec in leo. Etiam auctor purus vitae nulla pulvinar molestie. Suspendisse potenti. Etiam vel venenatis lectus. Aliquam erat volutpat. Aenean accumsan, ligula in fringilla scelerisque, nibh neque mollis risus, ut lobortis ligula ligula varius libero. Nunc varius justo at massa egestas fringilla. In metus dui, ultricies nec dignissim at, scelerisque quis odio. Donec rutrum commodo ligula porta faucibus. Nullam id ultrices eros. Sed a euismod mauris. Aenean ornare, nibh sed posuere auctor, nibh mi ornare sem, placerat aliquet velit neque quis turpis. Morbi sit amet metus in magna consectetur dapibus ut ac nulla. Mauris feugiat enim id libero lobortis tincidunt. Morbi vitae magna nisl. Praesent eu elit et orci tincidunt tincidunt. Ut gravida purus ac tellus euismod porttitor. Integer diam justo, venenatis ut rutrum non, venenatis ac odio. Cras dapibus felis orci. Fusce laoreet dolor vel lectus rhoncus elementum. Aliquam interdum luctus erat, sed condimentum lorem ullamcorper vulputate. Aliquam cursus venenatis molestie. Donec lorem ante, ornare in luctus nec, fringilla ac justo. Curabitur tempus mi at libero lobortis. 127
Appendix G Radio PSA Alert Template PSA Alert Contact: Name For Immediate Release Title [Date] Phone Number Email Address Headline – attention catching, summarize PSA Now Available CITY, STATE – This should consist of roughly two paragraphs with several sentences in each. Keep the language simple. Must include the who, what, when, and where. Don’t try to cram everything; list only the important details; space is limited. Write in the present tense. The next section is where you would list versions of your PSA for different time slots. This gives producers options and increases your chances of your PSA being used. Include a call to action for listeners. 10 seconds: Include details using roughly 25 words 20 seconds: Use roughly 40 words 30 seconds: Use roughly 60 words ### (indicates the end of the document) 128
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EAST BAY COALITION FOR THE HOMELESS
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CPC Project Disclaimer: The reader
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Table of Contents Executive Summary
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Project Goals & Objectives Client R
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Fall 2012 Baseline Board Survey See
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Situation Analysis Organizational A
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Competitive Analysis: Internet Acce
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Competitive Analysis: Social Media
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Competitive Analysis: Differential
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SWOT Analysis Strengths 1. Staff’
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Positioning Strategy There are a nu
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Logo The existing logo, while recog
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Additional Messaging Under the “O
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Communication Objectives, Strategie
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Blogging Blogs provide a voice for
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Facebook Guidelines & Strategies 1.
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LinkedIn LinkedIn can help the EBCH
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Youtube/Vimeo Short videos provide
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Press Releases/Media Advisories/New
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Suggested Events 1. Walk-together:
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RIPTA Advertising A program of “i
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Donor Premiums There are a number o
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Sample Executions Sample Business C
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EAST BAY COALITION FOR THE HOMELESS
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Campaign Evaluation What to Track W
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Appendix A Fall 2012 Research Repor
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Executive Summary This report discu
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Research Process Research Objective
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Findings and Analysis Statistical A
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If you were not on the EBCH board,
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If you were asked to describe the E
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If the EBCH did not exist, what wou
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EBCAP Board Responses: Again, messa
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The spread of the ratings is presen
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C. How the Relationship with the EB
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Board Survey 66
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THESE ARE QUESTIONS FOR EBCH BOARD
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ALL RESPONDENTS SEE THE REMAINING Q
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ALL9 * Listed below are four potent
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ALL14 How effective is each of thes
Page 81 and 82: Appendix B December 13, 2012, EBCH
Page 83 and 84: You would continue to advocate for
Page 85 and 86: How many events per year... Should
Page 87 and 88: Differentiating Characteristics •
Page 89 and 90: Appendix C Spring 2013 Research Res
Page 91 and 92: Education 60% 50% 40% 30% 20%
Page 93 and 94: Familiarity w/ Other Organizations
Page 95 and 96: Donations: EBCH and Others Reasons
Page 97 and 98: Donate to other charities 100% 90%
Page 99 and 100: Know Anyone Associated with the EBC
Page 101 and 102: Message Effectiveness Tested five r
Page 103 and 104: This first question is a SCREENING
Page 105 and 106: FD5 How likely are you to encourage
Page 107 and 108: FD9 Why do you no longer donate to
Page 109 and 110: CD5 How likely are you to encourage
Page 111 and 112: CD10 Which of these fundraising eve
Page 113 and 114: CM4 What percentage of people in th
Page 115 and 116: CM8 How likely might you be to dona
Page 117 and 118: CM12 What factors do you consider w
Page 119 and 120: CL5 What is the highest degree or l
Page 121 and 122: Networked Nonprofits: Maturity of P
Page 123 and 124: At this stage, the organization doe
Page 125 and 126: Organizations in this category have
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Page 131: FOR IMMEDIATE RELEASE East Bay Comm
Page 135 and 136: Appendix I Press Kit Guidelines Wha
Page 137 and 138: Appendix J WordPress Guide 132
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East Bay Coalition for the Homeless - Roger Williams University

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