East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Creative Objectives, Strategies<br />
& Tactics<br />
Crea%ve Objec%ves <br />
Crea%ve Strategies <br />
What we want to accomplish<br />
What to say and How to say it<br />
Create a new brand identity<br />
Create a new logo and tag line and design a new website<br />
Tell <strong>the</strong> EBCH story<br />
Tell a compelling story<br />
Emphasize that homelessness is not confined to any one<br />
group of people<br />
Address negative stereotypes of homelessness<br />
Explain how a contribution to <strong>the</strong> EBCH makes a<br />
difference<br />
Within privacy guidelines, personalize <strong>the</strong> story<br />
Encourage participation<br />
Explain why <strong>the</strong> EBCH is a worthy organization<br />
Invite potential donors to join <strong>the</strong> EBCH in making<br />
<strong>the</strong> difference<br />
Encourage current donors to continue <strong>the</strong> collaboration<br />
with <strong>the</strong> EBCH<br />
Creative Tactics<br />
Use colors that connect with current EBCH logos and materials<br />
Communicate competency and professionalism<br />
Create a sense of urgency<br />
Create a sense of being part of something important, of being able to make a difference<br />
Use photos to communicate activity and participation and to highlight those involved<br />
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