East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Communication Objectives,<br />
Strategies & Tactics<br />
Communica)on Objec)ves <br />
Use media most used by potential donors<br />
Communica)on Strategies <br />
Employ social media as well as public relations to get <strong>the</strong> EBCH<br />
message in as many media outlets as feasible<br />
Seek reach, but focus on frequency as well<br />
Use public relations tactics to reach a broad audience<br />
Use social media <strong>for</strong> more frequent, targeted communications<br />
Frequent messaging will be important since <strong>the</strong> EBCH is not<br />
well known<br />
Be cost effective<br />
Both social media and public relations ef<strong>for</strong>ts are less costly than<br />
traditional media<br />
Communication Tactics<br />
Regularly post on Facebook<br />
Start a blog and post regularly<br />
Create a Twitter account and post regularly<br />
Set of yearly events and utilize social media to enhance <strong>the</strong>ir success<br />
Integrate social media with each o<strong>the</strong>r and with <strong>the</strong> website<br />
Schedule regular Public Relations activities (press releases, PSAs)<br />
Undertake Promotional activities (donor premiums, brochures, collateral item)<br />
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