East Bay Coalition for the Homeless - Roger Williams University

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CM7 How familiar you are with these organizations For this question, each respondent was presented with both the East Bay Coalition for the Homeless and Crossroads RI plus four additional organizations, selected at random. If a respondent selected “I know something about this organization,” for at least one of the organizations s/he saw, then the respondent was taken to the next question (CM8 on the next page). If a respondent had not heard about any of the organizations, then the respondent was taken to CM9 on Page 111. I have not heard of this organization Or I know very little about this organization I know something about this organization East Bay Coalition for the Homeless ¢ ¢ Crossroads RI ¢ ¢ RI Coalition for the Homeless ¢ ¢ RI Housing Resources Commission ¢ ¢ Statewide Housing Action Coalition ¢ ¢ Housing Network for Rhode Island ¢ ¢ Advent House ¢ ¢ Amos House ¢ ¢ Nickerson House Gateway to Independence ¢ ¢ People to End Homelessness ¢ ¢ Providence Center ¢ ¢ W. A. R. M. Shelter ¢ ¢ 109
CM8 How likely might you be to donate to these organizations For this question, respondents saw only the names of the organizations they had identified in the previous question as an organization “I know something about.” Not at all likely to donate 1 2 3 4 Very likely to donate 5 East Bay Coalition for the Homeless ¢ ¢ ¢ ¢ ¢ Crossroads RI ¢ ¢ ¢ ¢ ¢ RI Coalition for the Homeless ¢ ¢ ¢ ¢ ¢ RI Housing Resources Commission ¢ ¢ ¢ ¢ ¢ Statewide Housing Action Coalition ¢ ¢ ¢ ¢ ¢ Housing Network for Rhode Island ¢ ¢ ¢ ¢ ¢ Advent House ¢ ¢ ¢ ¢ ¢ Amos House ¢ ¢ ¢ ¢ ¢ Nickerson House Gateway to Independence ¢ ¢ ¢ ¢ ¢ People to End Homelessness ¢ ¢ ¢ ¢ ¢ Providence Center ¢ ¢ ¢ ¢ ¢ W. A. R. M. Shelter ¢ ¢ ¢ ¢ ¢ 110
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EAST BAY COALITION FOR THE HOMELESS
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CPC Project Disclaimer: The reader
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Table of Contents Executive Summary
Page 7 and 8:
Project Goals & Objectives Client R
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Fall 2012 Baseline Board Survey See
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Situation Analysis Organizational A
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Competitive Analysis: Internet Acce
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Competitive Analysis: Social Media
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Competitive Analysis: Differential
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SWOT Analysis Strengths 1. Staff’
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Positioning Strategy There are a nu
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Logo The existing logo, while recog
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Additional Messaging Under the “O
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Communication Objectives, Strategie
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Blogging Blogs provide a voice for
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Facebook Guidelines & Strategies 1.
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LinkedIn LinkedIn can help the EBCH
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Youtube/Vimeo Short videos provide
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Press Releases/Media Advisories/New
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Suggested Events 1. Walk-together:
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RIPTA Advertising A program of “i
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Donor Premiums There are a number o
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Sample Executions Sample Business C
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EAST BAY COALITION FOR THE HOMELESS
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Campaign Evaluation What to Track W
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Appendix A Fall 2012 Research Repor
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Executive Summary This report discu
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Research Process Research Objective
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Findings and Analysis Statistical A
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If you were not on the EBCH board,
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If you were asked to describe the E
Page 63 and 64: If the EBCH did not exist, what wou
Page 65 and 66: EBCAP Board Responses: Again, messa
Page 67 and 68: The spread of the ratings is presen
Page 69 and 70: C. How the Relationship with the EB
Page 71 and 72: Board Survey 66
Page 73 and 74: THESE ARE QUESTIONS FOR EBCH BOARD
Page 75 and 76: ALL RESPONDENTS SEE THE REMAINING Q
Page 77 and 78: ALL9 * Listed below are four potent
Page 79 and 80: ALL14 How effective is each of thes
Page 81 and 82: Appendix B December 13, 2012, EBCH
Page 83 and 84: You would continue to advocate for
Page 85 and 86: How many events per year... Should
Page 87 and 88: Differentiating Characteristics •
Page 89 and 90: Appendix C Spring 2013 Research Res
Page 91 and 92: Education 60% 50% 40% 30% 20%
Page 93 and 94: Familiarity w/ Other Organizations
Page 95 and 96: Donations: EBCH and Others Reasons
Page 97 and 98: Donate to other charities 100% 90%
Page 99 and 100: Know Anyone Associated with the EBC
Page 101 and 102: Message Effectiveness Tested five r
Page 103 and 104: This first question is a SCREENING
Page 105 and 106: FD5 How likely are you to encourage
Page 107 and 108: FD9 Why do you no longer donate to
Page 109 and 110: CD5 How likely are you to encourage
Page 111 and 112: CD10 Which of these fundraising eve
Page 113: CM4 What percentage of people in th
Page 117 and 118: CM12 What factors do you consider w
Page 119 and 120: CL5 What is the highest degree or l
Page 121 and 122: Networked Nonprofits: Maturity of P
Page 123 and 124: At this stage, the organization doe
Page 125 and 126: Organizations in this category have
Page 127 and 128: 122
Page 129 and 130: 124
Page 131 and 132: FOR IMMEDIATE RELEASE East Bay Comm
Page 133 and 134: Appendix G Radio PSA Alert Template
Page 135 and 136: Appendix I Press Kit Guidelines Wha
Page 137 and 138: Appendix J WordPress Guide 132
Page 139 and 140: 135
Page 141: 137
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