East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Twitter<br />
Twitter serves as both a conversation starter and as a means to build and sustain <strong>the</strong> EBCH network of<br />
friends and donors.<br />
Goals<br />
1. Reminders and updates <strong>for</strong> EBCH events<br />
2. Direct followers to <strong>the</strong> EBCH website. For example, once pictures have been posted to Facebook, a tweet such as<br />
this would be appropriate: “New Bike-a-thon pictures up on Facebook! Check <strong>the</strong>m out!”<br />
3. Comments about relevant current events, especially comments that would help start conversations. For example,<br />
an Indiana homeless organization tweeted this, “What are you doing <strong>for</strong> Independence Day We help our<br />
#homeless youth become independent, successful young adults.”<br />
Twitter Guidelines & Strategies<br />
1. Tweet regularly<br />
2. Tie Tweets to events, about people<br />
3. Take advantage of relevant trending hashtags to become part of on-going conversations and extend reach<br />
4. Tweet to stimulate conversations: ask a question, pose a dilemma<br />
5. Peak time <strong>for</strong> Twitter traffic is Monday-through-Thursday after 2p.m.<br />
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