East Bay Coalition for the Homeless - Roger Williams University

ALL9 * Listed below are four potential messages that the EBCH might use to tell its story in order to attract potential
donors.
Rank the messages from 1 to 4, with “1” being the most effective message and “4” being the least effective
message.
Type the rank (1, 2, 3, or 4) in the box next to each message.
No two messages can have the same rank.
Presentation of these messages was rotated.
______ Forty percent of the homeless are families. Help the East Bay Coalition for the Homeless provide
affordable and safe transitional housing while these families get back on their feet.
______ Homelessness does not discriminate. It doesn’t matter if you are well-educated, have a beautiful
family, or have fought for our country. The East Bay Coalition for the Homeless helps people thrive in
society through transitional housing, a work requirement, and skills training. Homelessness can happen
to anyone, and the EBCH has been able to make a difference in the lives of hundreds of Rhode Islanders.
But we cannot do it alone; we need your help to make this difference, too.
______ Homelessness can happen to anyone; homelessness does not discriminate. It can happen to
families just like yours: fathers and mothers, uncles and aunts, sons and daughters. The East Bay Coalition
for the Homeless reaches out to people in need and offers them a helping hand. The EBCH has made a
difference in the lives of hundreds of East Bay families, but we cannot do it alone. We need your help to
continue making a difference in our community.
______ It’s your neighbor whose husband has cancer. It’s your co-worker who lost her job in a bad economy.
It’s the soldier who lost his arm and can no longer work. Homelessness can happen to them, and it
can happen to you. The East Bay Coalition for the Homeless has a track record of keeping families off the
streets and helping them overcome life’s challenges.
ALL10 Comments about the messages above.
ALL11 Are there other messages that would be more effective
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