East Bay Coalition for the Homeless - Roger Williams University

Email Marketing
Used judiciously, email is an easy way to stay in touch with the EBCH network, keeping the EBCH on the minds of
friends and donors.
Goals
1. Reminders and updates for EBCH events
2. Newsletter distribution
Why Email Marketing
1. Low cost means of connecting with target audiences
2. Helps keeps EBCH top-of-mind leading to increased awareness and consideration/preference
3. Does require staff members to create newsletters and periodic emails
Email Marketing Guidelines & Strategies
1. Don’t make email contacts too frequent
2. Keep email contacts interesting and compelling – provide useful/helpful information
3. Keep email content short and to the point
4. Consider using a service such as Constant Contact
> Such services facilitate posting the newsletter to the EBCH Facebook page and website
> Services also make it possible to track email metrics: who received the email, who opened it, who
responded, and the like.
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