East Bay Coalition for the Homeless - Roger Williams University

Social Media
Social media outlets offer multiple ways to connect with current and potential donors. They offer a way to quickly
increase word of mouth by allowing donors and volunteers to proudly post about the organization and their connections
with it. We recognize that the EBCH cannot deploy all these social media tactics all at once. We suggest
that the EBCH employ the “Crawl - Walk - Run - Fly Model” provided by Beth Kanter. Appendix E contains the
specifics, which also can be found on this website: https://www.educationnest.com/components/com_jshopping/files/
files_products/PDF_files/PDFSlideShare/cwrf_model_bk_8_28_2012_120831100638_phpapp02.pdf.
Goals
1. Create and raise awareness
2. Connect and engage with current and potential donors
3. Stimulate conversations about homelessness
4. Make EBCH the “go-to” organization for information about homelessness and solutions
5. Facilitate fundraising
Why Social Media
1. Low cost means of connecting with target audiences.
2. Built-in methods (Tagging, Suggesting, and the like) for spreading information about EBCH to other networks
3. Built-in means of tracking impact of actions
4. Keeps EBCH top-of-mind for followers
5. Does require constant maintenance
Suggested Social Media Outlets
1. Blogging
2. Facebook
3. Twitter
4. LinkedIn
5. Email marketing
6. YouTube/Vimeo
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