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Download our latest Annual Report - Bakkavor

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<strong>our</strong> business model<br />

creating long-term value<br />

Our primary business<br />

focus is the manufacture<br />

of fresh prepared foods for<br />

major grocery retailers and<br />

international foodservice<br />

operators under their<br />

respective private labels.<br />

1 2<br />

We create safe, high-quality foods<br />

for <strong>our</strong> customers which deliver<br />

a return for them whilst providing<br />

choice and value for money to<br />

their consumers. We use the<br />

cash generated to re-invest in<br />

future business growth and to<br />

meet <strong>our</strong> financial obligations.<br />

Our re-investment in the business<br />

allows us to make continuous<br />

improvements to <strong>our</strong> res<strong>our</strong>ces,<br />

processes and products which<br />

strengthen <strong>our</strong> position as a partner<br />

and employer of choice.<br />

Over 2,000<br />

products<br />

launched in 2012<br />

customers<br />

We aim to develop<br />

long-lasting relationships<br />

with <strong>our</strong> customers by<br />

working closely with them to<br />

understand their customers<br />

and their requirements.<br />

This ensures that we<br />

develop, manufacture and<br />

supply safe, innovative,<br />

high-quality products.<br />

5<br />

Core values<br />

underpin the way<br />

we do business<br />

5.4%<br />

3<br />

underlying<br />

sales growth<br />

In 2012<br />

supplier awards<br />

Received from <strong>our</strong><br />

customers in 2012<br />

products<br />

We continue to be at the<br />

forefront of consumer<br />

and market trends. This is<br />

fundamental to developing<br />

products that meet the needs<br />

of today’s consumers and<br />

enabling us to stay ahead of<br />

the market. Our innovative<br />

culture allows us to take action<br />

quickly and responsively in<br />

<strong>our</strong> fast-moving markets.<br />

11<br />

UK FOOD AWARDS<br />

IN 2012<br />

market insight<br />

Doubled <strong>our</strong> investment since 2009<br />

page 9

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