Download our latest Annual Report - Bakkavor
Download our latest Annual Report - Bakkavor
Download our latest Annual Report - Bakkavor
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<strong>our</strong> f<strong>our</strong><br />
point<br />
strategy<br />
for<br />
growth<br />
<strong>our</strong> vision<br />
To be recognised and respected as the world’s<br />
leading fresh prepared foods provider.<br />
we aim to drive profitable growth through:<br />
Building on <strong>our</strong> leading positions in high-potential,<br />
fast-growing fresh prepared foods markets<br />
strategy in action 2012<br />
We re-invigorated the fresh soup market by expanding <strong>our</strong><br />
successful New York Soup Co range to include Skinny and<br />
Fully Loaded varieties. This was a direct result of focused<br />
market research and has led to a loyal customer following,<br />
a market share gain in 2012 and an incremental increase in<br />
the overall value of the soup market.<br />
Leveraging <strong>our</strong> strong customer relationships to drive<br />
mutual and profitable growth<br />
strategy in action 2012<br />
Our Creative Food business has invested in a new<br />
manufacturing facility in Xiamen (China) to meet the<br />
high demand experienced by one of <strong>our</strong> key customers<br />
for fresh prepared foods in the Chinese foodservice<br />
market. This business opportunity occurred as a direct<br />
result of the strong relationship we have forged with<br />
<strong>our</strong> customer, <strong>our</strong> proven track record of supporting<br />
their strategic growth plans and <strong>our</strong> commitment to<br />
high-quality products and standards.<br />
Our New York Soup Co<br />
products<br />
Creative Food's new<br />
manufacturing facility<br />
Setting the industry benchmark for safety, quality,<br />
service and innovation through the talent and<br />
commitment of <strong>our</strong> people<br />
strategy in action 2012<br />
Two Chefs (USA), Isleport Foods (UK) and Creative Food<br />
(China) all received supplier awards from their customers<br />
in recognition of their service and partnership approach.<br />
In addition, and testament to <strong>our</strong> product quality and<br />
innovation, we received 11 food product awards in 2012.<br />
Our determination to provide a safe environment in which<br />
to work continues to improve with <strong>our</strong> health and safety<br />
performance remaining ahead of the <strong>latest</strong> food and drink<br />
industry benchmark.<br />
Employees at the Group's<br />
2012 Innovation Awards<br />
Delivering sustainable long-term growth through<br />
capital investment and a continued focus on efficiency<br />
strategy in action 2012<br />
We officially opened a dedicated facility for handling<br />
nuts, sesame and nut oils in April 2012. This facility at<br />
Caledonian Produce is the only one of its kind in the UK<br />
and has enabled us to meet the high demand for recipes<br />
containing these ingredients, improve <strong>our</strong> manufacturing<br />
efficiency and release capacity at the adjacent site for<br />
other growth projects.<br />
Our wholefood nutty salad<br />
page 7
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