Download our latest Annual Report - Bakkavor
Download our latest Annual Report - Bakkavor
Download our latest Annual Report - Bakkavor
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welcome<br />
to <strong>our</strong> <strong>Bakkavor</strong> 'Fast Read' which provides an<br />
overview of <strong>our</strong> business, complementing more<br />
detailed information on <strong>our</strong> website.<br />
working smarter<br />
through innovation<br />
I am passionate about innovation<br />
and chair the Group’s Innovation<br />
Committee to drive innovation<br />
throughout the business. In 2012 we<br />
launched <strong>our</strong> first Group Innovation<br />
Awards covering six categories –<br />
Manufacturing, Core Product, New to<br />
Market Product, Marketing, Packaging<br />
and Process – reaffirming <strong>our</strong> belief<br />
that innovation is relevant to all<br />
business disciplines across the Group.<br />
The highly competitive market environment in<br />
which we operate is now a given. Our focus on<br />
benefiting commercially and operationally from<br />
<strong>our</strong> leading positions and relationships, growing<br />
sustainably in existing and new markets and<br />
investing with rigorous discipline has never been<br />
more important. Underpinning this focus is <strong>our</strong><br />
relentless commitment to promoting innovation<br />
in everything we do in order for <strong>our</strong> businesses to<br />
work more effectively and creatively together.<br />
Together with <strong>our</strong> clear strategy, robust business<br />
model, talented employees and a strong set of<br />
values, we are confident of <strong>our</strong> ability to succeed<br />
in <strong>our</strong> chosen markets. I hope you enjoy reading<br />
about <strong>our</strong> business in the following pages.<br />
Agust Gudmundsson<br />
Chief Executive Officer<br />
Throughout this brochure we indicate<br />
where innovative thinking has brought<br />
significant commercial benefits to <strong>our</strong><br />
business, demonstrating <strong>our</strong> ability to<br />
turn ideas into actions.<br />
page 4<br />
www.bakkavor.com