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Download our latest Annual Report - Bakkavor

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welcome<br />

to <strong>our</strong> <strong>Bakkavor</strong> 'Fast Read' which provides an<br />

overview of <strong>our</strong> business, complementing more<br />

detailed information on <strong>our</strong> website.<br />

working smarter<br />

through innovation<br />

I am passionate about innovation<br />

and chair the Group’s Innovation<br />

Committee to drive innovation<br />

throughout the business. In 2012 we<br />

launched <strong>our</strong> first Group Innovation<br />

Awards covering six categories –<br />

Manufacturing, Core Product, New to<br />

Market Product, Marketing, Packaging<br />

and Process – reaffirming <strong>our</strong> belief<br />

that innovation is relevant to all<br />

business disciplines across the Group.<br />

The highly competitive market environment in<br />

which we operate is now a given. Our focus on<br />

benefiting commercially and operationally from<br />

<strong>our</strong> leading positions and relationships, growing<br />

sustainably in existing and new markets and<br />

investing with rigorous discipline has never been<br />

more important. Underpinning this focus is <strong>our</strong><br />

relentless commitment to promoting innovation<br />

in everything we do in order for <strong>our</strong> businesses to<br />

work more effectively and creatively together.<br />

Together with <strong>our</strong> clear strategy, robust business<br />

model, talented employees and a strong set of<br />

values, we are confident of <strong>our</strong> ability to succeed<br />

in <strong>our</strong> chosen markets. I hope you enjoy reading<br />

about <strong>our</strong> business in the following pages.<br />

Agust Gudmundsson<br />

Chief Executive Officer<br />

Throughout this brochure we indicate<br />

where innovative thinking has brought<br />

significant commercial benefits to <strong>our</strong><br />

business, demonstrating <strong>our</strong> ability to<br />

turn ideas into actions.<br />

page 4<br />

www.bakkavor.com

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