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BAKKAVOR ANNUAL REPORT AND ACCOUNTS 2012<br />
business review<br />
united kingdom<br />
leader<br />
in 13 of <strong>our</strong><br />
16 markets<br />
OUR UK LOCATIONS<br />
*<br />
2 3<br />
5<br />
4<br />
6 8 12<br />
7 9 10<br />
11 14 13<br />
16 15<br />
17 18 19<br />
22 21<br />
24<br />
23<br />
20<br />
1 Caledonian Produce<br />
West Lothian<br />
2 Melrow Salads<br />
Merseyside<br />
3 Hitchen Foods<br />
Wigan<br />
4 Yorkshire Fresh Fruit<br />
Selby<br />
5 New Primebake<br />
Barton-on-Humber<br />
6 New Primebake<br />
Nantwich<br />
7 New Primebake<br />
Crewe<br />
8 Welcome Foods<br />
Huthwaite<br />
9 Laurens Patisseries<br />
Newark<br />
10 <strong>Bakkavor</strong> Spalding<br />
Spalding<br />
11 Freshcook<br />
Holbeach St Marks<br />
12 Cucina Sano<br />
Boston<br />
13 <strong>Bakkavor</strong> Meals<br />
Sutton Bridge<br />
14 Wingland Foods<br />
Sutton Bridge<br />
15 <strong>Bakkavor</strong> Pizza<br />
Holbeach St Marks<br />
16 B<strong>our</strong>ne Prepared Produce<br />
B<strong>our</strong>ne<br />
17 <strong>Bakkavor</strong> Meals<br />
Park Royal<br />
18 <strong>Bakkavor</strong> Meals<br />
Elveden<br />
19 Anglia Crown Ltd<br />
Colchester<br />
20 Tilmanstone Salads<br />
Dover<br />
21 <strong>Bakkavor</strong> Meals<br />
Wembley<br />
22 <strong>Bakkavor</strong> Pizza<br />
Harrow<br />
23 Alresford Salads<br />
Alresford<br />
24 Isleport Foods<br />
Highbridge<br />
* 32 facilities based in 24 locations<br />
GROWTH IN THE UK FRESH<br />
PREPARED MARKET CONTINUED TO<br />
OUTPERFORM THE TOTAL FOODS<br />
MARKET. WE HAVE BENEFITED FROM<br />
OUR MARKET-LEADING POSITIONS<br />
WITHIN THIS SECTOR.<br />
ADJUSTED EBITDA 1 (£m)<br />
101<br />
11<br />
LIKE-FOR-LIKE SALES 2 (£m)<br />
1,342<br />
11<br />
12<br />
12<br />
£104m<br />
4%<br />
£1,416m<br />
6%<br />
SEGMENT description<br />
Our UK businesses primarily manufacture<br />
private label fresh prepared food products on<br />
behalf of all major grocery retailers in the UK.<br />
Facilities<br />
We operate 32 facilities and employ 15,440 people.<br />
Market positions<br />
We have over 40 years’ experience in the UK<br />
and enjoy leading or number two positions in<br />
all of the 16 market categories in which we<br />
are present. We estimate <strong>our</strong> consolidated<br />
market share across the categories in which<br />
we operate in the UK is close to 30% and two<br />
times larger than that of <strong>our</strong> nearest competitor.<br />
Sales performance<br />
Our UK segment generated revenue of<br />
£1,407.0 million in 2012, 83% of Group<br />
revenue and a 1.4% increase on 2011. On a<br />
like-for-like basis however, we were pleased<br />
to deliver 5.5% growth in the year and 10.2%<br />
in the final quarter. This level of growth,<br />
which was ahead of the market, was due to<br />
the successful delivery of a strong seasonal<br />
offering and was supported by <strong>our</strong> capital<br />
investment strategy over the past two years<br />
and increased spend on innovation. This strong<br />
revenue performance also delivered double<br />
digit growth in adjusted EBITDA.<br />
With regards to the full year, growth was<br />
almost entirely driven by increased volumes<br />
from promotional activity and new business.<br />
This was achieved despite a number of<br />
adverse factors, including subdued consumer<br />
spending and unusually poor weather<br />
throughout the spring and summer which<br />
impacted the sale of cold eat products.<br />
Adjusted EBITDA performance<br />
Adjusted EBITDA for the UK was £104.2<br />
million, compared with £100.6 million in<br />
2011, an increase of £3.6 million or 3.6%.<br />
Adjusted EBITDA margin increased by 20 basis<br />
points to 7.4% in 2012 as the UK benefited<br />
from increased sales and improved factory<br />
efficiencies, effective promotional management<br />
and factory efficiencies. This growth was also<br />
underpinned by the successes of <strong>our</strong> capital<br />
investment strategy in the past two years and<br />
increased spend on innovation.<br />
KEY INNOVATIONS AND ACHIEVEMENTS IN 2012<br />
Raising the benchmark for innovation within<br />
the industry is an integral part of <strong>our</strong> Group<br />
strategy as we focus on attracting consumers<br />
and stimulating sales. We created and<br />
launched over 1,300 products into the UK<br />
market during 2012 and won 11 industry<br />
food awards in recognition of <strong>our</strong> product<br />
development expertise.<br />
In the UK <strong>our</strong> innovation pipeline was strong<br />
throughout the year as a direct result of<br />
targeted capital investments in key categories.<br />
In soups we extended <strong>our</strong> highly successful<br />
New York Soup Co range. Investment in <strong>our</strong><br />
pizza category led to new business, including<br />
a major new range for one of <strong>our</strong> key retailer<br />
customers. Our investment in salad leaf<br />
processing technology further strengthened<br />
<strong>our</strong> market position.<br />
1 Adjusted EBITDA: excludes restructuring costs, management charges to the Group’s parent company,<br />
asset impairments and those additional charges or credits that are one-off in nature and significance.<br />
2 Like-for-like sales: exclude the impact of acquisitions, disposals, closures, foreign exchange translation,<br />
but include the Group’s share of revenue generated by associates.<br />
page 24 VIEW THE FULL REPORT AT ANNUALREPORT12.BAKKAVOR.COM