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Download our latest Annual Report - Bakkavor

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we aim to grow<br />

<strong>our</strong> business<br />

by targeting opportunities<br />

in high-growth markets,<br />

developing a strong<br />

product pipeline and<br />

maximising the potential<br />

of <strong>our</strong> people.<br />

growing in the<br />

right markets<br />

Growth for fresh prepared foods<br />

continues to exceed the demand<br />

for food in general and we remain<br />

focused on this dynamic area of<br />

the food market. Our core market is<br />

the UK and we are also targeting<br />

high-growth markets such as China.<br />

why it matters<br />

Our focus on fresh prepared foods<br />

allows us to build scale and expertise<br />

in this area which we can replicate in<br />

high-growth geographical markets<br />

around the world.<br />

5%<br />

10%<br />

uk fresh<br />

prepared<br />

foods<br />

growth<br />

Chinese<br />

Foodservice<br />

Growth<br />

growing through innovation<br />

TALENT PIPELINES<br />

The <strong>Bakkavor</strong> Development and Succession (DAS) process is focused on<br />

developing <strong>our</strong> people to meet their full potential, and we track individual<br />

employees ready to be promoted immediately as well as those ready for<br />

a move in the next 12 months. In 2012 we introduced Functional Talent<br />

Pipelines to help us measure the strength of each function today and its<br />

potential for the future. These initiatives help us promote from within<br />

wherever possible.<br />

page 15

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