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The reward system should not leave staff in suspense. It should state clearly the level of<br />

contribution meriting a reward. This notion is supported by the McKinsey Non-profit Practice<br />

report, "Building Knowledge Management Capabilities”. They indicate the need to establish<br />

minimum standards for expected contribution, offer rewards or recognition for outstanding<br />

efforts, and provide quick, easy access to submitted knowledge as a tangible result of efforts.<br />

See more about this report in (Liebowitz & Watt, 2006). The need to set minimum standards<br />

is important to rule out the possibility of discontent among staff who may feel that the<br />

selection of who is to be awarded is unfair. The placement of the standard should consider<br />

different capabilities of the participating staff. Ideally the standard should start by setting low<br />

minimum requirements to accommodate whoever has knowledge and wishes to contribute<br />

and then increase with time as staff get more acquainted with the reward system. The<br />

standard is not supposed to be a barrier but a guideline to what is expected from staff. When<br />

it is too high it may obstruct some from participating.<br />

Extra care is needed when matching the contribution to the reward. Self interest and<br />

motivation toward creating and sharing knowledge should not be interfered with by the<br />

financial benefit posed by the rewarding system. The introduction of a reward system may<br />

bring together with it some financial benefits. This is the time when, if the knowledge is<br />

directed toward a centralised knowledge base, then the organisation should think of buying<br />

extra storage devices. They will be a mass contribution nonetheless the quality of what is<br />

contributed may be more of a problem than a value to the company. There should be a<br />

moderator in whatsoever system is to be implemented. In Tanzania Public Universities<br />

Libraries this can be done for instance by asking staff to think on how to customise the<br />

available software to accommodate addition information pertaining to specific libraries.<br />

4.2. The need for Tanzania public university libraries to share<br />

knowledge<br />

Having discussed how knowledge is shared and what the incentives for knowledge sharing<br />

are, this section discusses why it is important for Tanzania public university libraries to share<br />

knowledge. When asked to give their opinion about what they think about knowledge sharing<br />

seven out of thirteen respondents suggested the need for more education on the importance of<br />

knowledge sharing. The remaining respondents acknowledged the significance of knowledge<br />

49

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