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WEAPONS OF MASS INSTRUCTION<br />

began to drive him, the idea <strong>of</strong> a store dedicated to bringing beauty<br />

and utility at low cost, to everyone. This dyslexic fish peddler is worth<br />

31 billion dollars at the moment, as the founder <strong>of</strong> IKEA, and more<br />

important than that money - which he'll never live long enough to<br />

spend - the flame <strong>of</strong> his determination to add value to the lives <strong>of</strong><br />

others still burns brightly.<br />

The Graduate<br />

You're on the road to being educated when you know yourself so thoroughly<br />

you write your own script instead <strong>of</strong> taking a part written by<br />

others. A migrant fruit picker named Charles Webb fits this description<br />

for me. You've very likely consumed a piece <strong>of</strong> Mr. Webb's imagination,<br />

if not the fruit, if you've ever seen the classic American film,<br />

The Graduate. Webb sold millions <strong>of</strong> copies <strong>of</strong> the book, and his film<br />

became a beacon to an entire generation <strong>of</strong> American young people.<br />

It's theme, that a life built around buying things is a disaster, helped<br />

turn the film into a runaway hit, still shown and still rented years later.<br />

Charles and his wife made millions and were on every A-team guest<br />

list from Easthampton to Maui.<br />

As their life turned into the non-life <strong>of</strong> perpetual celebrity and<br />

celebrity projects, Webb and his wife made the copyright over to the<br />

Anti-Defamation League, gave their entire fortune away, and set out<br />

as vagabonds in a trailer, at one time becoming migrants picking fruit<br />

in California.<br />

"Wealth didn't work for us;' he said.<br />

Dropouts<br />

Every single school day in America, 7,000 students drop out, some<br />

confused, some angry, but all are brave. If we had the sense our ancestors<br />

did, we'd look on these dropouts as a grand resource, as people<br />

whose minds the standard programming couldn't tame. We'd treat<br />

them with respect. One and a quarter million people a year, perhaps<br />

more, with potential not necessarily inferior to Ben Franklin, the<br />

dropout, or Branson, the dropout, or the dropout Wright brothers, or<br />

slum urchin Lula da Silva, grown to the presidency <strong>of</strong> Brazil without

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