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COMMeMOratiVe ISSue - Illuminating Engineering Society

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E N E R GY A D V I S O R<br />

Powers: As long as the significant<br />

wage discrepancy exists between<br />

North America and Asia, imports will<br />

continue to sharply increase. Those<br />

product categories that have high labor<br />

contents will continue to be sourced in<br />

Asia. Some of those categories, such<br />

as manufacturing of decorative products,<br />

have now completely ceased to<br />

exist in North America.<br />

At the same time, factors other than<br />

direct manufacturing labor costs will<br />

remain an obstacle to offshore manufacturing.<br />

Freight costs will continue<br />

to increase as a result of energy cost<br />

increases. Additionally, non-stocking<br />

projects and jobs with tight and fluctuating<br />

schedules will also remain<br />

unattractive to offshore imports.<br />

More recently, initiatives such as<br />

LEED, where emphasis is on broader<br />

environmental and sustainability<br />

issues, will also be a factor. Through<br />

LEED, emphasis on shipping from<br />

locations within a narrow geographical<br />

distance will persuade end-users<br />

to look upon other issues than just<br />

the initial low acquisition cost.<br />

Our company continues to produce<br />

a significant percentage of our<br />

products in our North American factories.<br />

We have been able to remain<br />

competitive, despite the significantly<br />

higher wage structure, through<br />

automation and substantial process<br />

improvements.<br />

Feldman: Where a product is produced<br />

will always be dictated around<br />

total competitiveness: quality, service<br />

and cost. Currently many products<br />

and components are produced<br />

outside the country into which they<br />

are sold based upon the expertise<br />

required for that specific product.<br />

‘We are investing enough in R&D. If you<br />

look worldwide at the luminaire, ballast,<br />

lamp and controls manufacturers as a<br />

whole, the R&D investment is in the<br />

hundreds of millions of dollars’-Morgan<br />

Conversely, many products will continue<br />

to be produced close to the point<br />

of sale because of shipping, handling<br />

and service issues. New technologies<br />

or processes will be based where the<br />

best center of expertise resides.<br />

Producing and selling product in<br />

countries other than U.S. has a benefit<br />

in that it exposes opportunities in<br />

technology and process that may not<br />

exist or be embraced in our current<br />

facilities or markets.<br />

Petras: Successful companies will<br />

continue to look for global sources<br />

of products and services that provide<br />

the most cost-effective solutions,<br />

assuming that quality, timeliness<br />

and other service- and performance-related<br />

attributes are not<br />

compromised. However, as we look<br />

at “game-changing” lighting innovations,<br />

it is also entirely possible<br />

that the tuning of products for customer<br />

needs may require integrated<br />

domestic efforts for the particular<br />

market being served.<br />

Morgan: Outsourcing will continue<br />

to increase. Products manufactured<br />

outside the U.S. have found<br />

favor with customers for a variety of<br />

reasons. Until that is no longer true,<br />

there will be offshore outsourcing.<br />

Do the energy codes offer opportunities<br />

for luminaire manufacturers to<br />

provide products and services of higher<br />

value that will gain a greater share<br />

of the total cost of construction<br />

Morgan: Not in and of themselves.<br />

The only thing that will allow lighting<br />

to obtain a larger share of the<br />

construction dollars is for the total<br />

lighting community to do a better<br />

job of educating building owners<br />

and occupants about the value and<br />

the benefits of effective lighting.<br />

Feldman: The energy codes, if<br />

enforced, open up opportunities for<br />

manufacturers to provide higher<br />

value products that have a lower<br />

overall cost of ownership. Lighting<br />

cost will continue to be a growing<br />

concern as we have more issues<br />

around overall energy usage. Many<br />

efforts have been made to educate<br />

people about the inherent savings in<br />

energy-efficient products but, until<br />

there is enforcement, the industry<br />

structure allows too much emphasis<br />

on initial purchase price as opposed<br />

to total cost of ownership.<br />

ASHRAE 90.1-2004, LEED version<br />

2.2, Title 24 and the International<br />

Dark-Sky Associations Model<br />

Lighting Ordinance all include further<br />

reductions in energy allowances<br />

January 2006 23

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