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COMMeMOratiVe ISSue - Illuminating Engineering Society

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Ohio Valley Section–Partnering with<br />

local organizations to secure funding<br />

for a Product Fair that will promote<br />

the IESNA and the benefits of<br />

using the practices and principles<br />

of IESNA in both commercial and<br />

residential lighting design.<br />

Oregon Section–Promoting interest<br />

in the IESNA by working with a local<br />

TV station to hold a contest whereby<br />

residents identify the location of the<br />

IESNA logo, projected in different<br />

areas around town.<br />

Philadelphia Section–Enlightened<br />

Philadelphia–A two-step educational<br />

outreach program designed<br />

to teach about the benefits of lighting<br />

for both future professionals<br />

in training and practicing professionals<br />

and to raise the visibility<br />

of the IESNA in the professional<br />

academic community.<br />

Pittsburgh Section–Partnered with<br />

the Electric League of Western<br />

Pennsylvania to create Green Light<br />

Pittsburgh whose mission is to<br />

foster a better understanding of<br />

sustainability as it pertains to the<br />

lighting industry.<br />

San Jacinto Section (Houston,<br />

TX)–Section and Alumni funds<br />

will be contributed to underwrite<br />

the illumination of the dormitories<br />

at the University of Houston in<br />

school colors.<br />

St. Louis Section–Is establishing<br />

a student scholarship fund, underwriting<br />

NOVA on the local PBS<br />

station, establishing a LC Library,<br />

partnering with the local USGBC<br />

and IFMA chapters to increase the<br />

visibility of the IESNA and conduct-<br />

LD+A in<br />

2006<br />

There’s some<br />

breaking news<br />

here at LD+A.<br />

First,<br />

pleased<br />

we’re<br />

to<br />

report that the<br />

2006 LD+A<br />

Media Kit has<br />

received a Silver Award in the 2005<br />

All-Media contest sponsored by<br />

Association Trends. Congratulations<br />

go to associate art director Petra<br />

Domingo, who designed the media<br />

kit, and marketing manager Sue<br />

Foley, who produced the content.<br />

Second, as you’ve probably<br />

noticed by now, this issue marks<br />

the debut of the redesigned<br />

LD+A magazine. Last fall, IESNA<br />

commissioned an independent<br />

Editorial Guidance Survey conducted<br />

by The Wayman Group.<br />

Thanks to all readers who<br />

responded to the survey. The<br />

survey addressed topics including<br />

article content and length;<br />

the number of articles published<br />

in each issue; and the magazine’s<br />

design/aesthetic appeal. We used<br />

a 1-4 rating scale to force respondents<br />

to commit to a positive or<br />

negative rating, as opposed to a<br />

ing a free RP-3 or DG-5 seminar<br />

to members of local Planning and<br />

Zoning Commissions.<br />

Susquehanna Section (Harrisburg,<br />

PA)–Presentation to the Pennsylvania<br />

Association of School Board<br />

Associate art director Petra Domingo<br />

and art director Samuel Fontanez.<br />

1-5 scale, whereby respondents<br />

can “hedge” by choosing a three.<br />

The results were quite positive<br />

(75 percent say LD+A “strikes the<br />

right balance” between technical<br />

and non-technical content; 83<br />

percent say feature stories are<br />

“about the right length,” etc.).<br />

The average design rating<br />

was 3.2 (a solid B average) and<br />

the overall satisfaction rating<br />

was a rather robust 89 percent,<br />

but only 31 percent gave us the<br />

top mark of four, so there was<br />

clearly room for improvement.<br />

This redesign incorporates many<br />

of your comments gleaned from<br />

the reader survey. The original<br />

design concept was developed<br />

by our former art director<br />

and then honed by our current<br />

design team—Samuel Fontanez,<br />

art director, and Petra Domingo,<br />

associate art director<br />

’Nuff said. A magazine redesign<br />

is like a telling a joke. If you have to<br />

explain it, then it doesn’t work.<br />

Paul Tarricone, Editor<br />

Administrators on both the importance<br />

and function of lighting educational<br />

facilities and of lighting<br />

education in school curriculums.<br />

Toledo Section–Will build an<br />

illuminated float and participate<br />

in the Maumee Holiday Evening<br />

Parade. The theme of the float will<br />

be the IESNA and its Centennial<br />

Celebration.<br />

LD+A January 2006 87

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