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The Australian Government's Innovation Report

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Percentage of Turnover Attributed to New <strong>Innovation</strong>s<br />

<strong>The</strong> percentage of turnover attributed to new innovations is another indicator available from the ABS innovation<br />

survey. This indicator measures the percentage of total turnover that arises from new products (that is, not including<br />

products that were unchanged or products that had been changed in minor ways). This can be interpreted as a<br />

measure of the intensity of innovation in each country and of the extent of technological renewal and<br />

upgrading, in value terms. Figure 20 shows that Australia scored considerably below the average for European<br />

members of the OECD for this indicator, ranking 14 th out of 17 European Union countries.<br />

FIGURE 20: Percentage turnover from new goods and services for product innovators as a percentage difference from<br />

the EU average<br />

60<br />

Percentage difference from the EU average<br />

40<br />

20<br />

0<br />

-20<br />

-40<br />

-60<br />

-80<br />

United Kingdom<br />

Denmark<br />

Iceland<br />

Spain<br />

Italy<br />

Finland<br />

Germany<br />

Greece<br />

United States<br />

Portugal<br />

Austria<br />

Belgium<br />

Netherlands<br />

Australia<br />

France<br />

Luxembourg<br />

Norway<br />

Source: OECD. Data from 2001-2003.<br />

Proportion of Innovating Businesses<br />

Another indicator drawn from the ABS <strong>Innovation</strong> Survey measures the proportion of innovating businesses<br />

in the economy. <strong>The</strong> <strong>Australian</strong> data are compared with similar data available for European countries that show<br />

the extent to which firms introduced new or significantly improved goods, services or processes. 9<br />

<strong>The</strong> industries included in the comparison are mining, manufacturing, utilities, wholesale trade, transport and<br />

storage, communication services, property services and finance and insurance. In these industries 41% of<br />

<strong>Australian</strong> firms have introduced new or significantly improved goods, services, or processes, slightly above<br />

the average for the European member countries from the OECD. Australia ranked 10 th out of 18 countries<br />

as is shown in Figure 21.<br />

9<br />

Consistent with all indicators derived from the ABS innovation survey, methodology concerns were taken into account to ensure consistency<br />

with the European values. In doing this some industries have been excluded from the analysis, including agriculture, forestry & fishing,<br />

construction, retail trade, accommodation, cafes and restaurants, property services and health and education.<br />

140 Backing Australia’s Ability

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