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2012 - Washington Red Raspberry Commission

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2013 WASHINGTON RED RASPBERRY COMMISSION<br />

RESEARCH PROPOSAL<br />

New Project Proposal<br />

Proposed Duration: 1 year<br />

Project Title: Support of USDA-SCRI Proposal “Connecting <strong>Raspberry</strong> Breeding Programs to<br />

Crop Markets through Use of Molecular, Economic and Consumer Science Tools”.<br />

PI: Catherine H. Daniels<br />

Co-PI: Patrick Moore<br />

Organization: WSU<br />

Organization: WSU<br />

Title: Ext Specialist<br />

Title: Research Scientist<br />

Phone:253-445-4511<br />

Phone:253-445-4525<br />

Email: cdaniels@wsu.edu<br />

Email: moorepp@wsu.edu<br />

Address: 2606 W Pioneer<br />

Address: 2606 W Pioneer<br />

City/State/Zip: Puyallup, WA 98371 City/State/Zip: Puyallup, WA 98371<br />

Cooperators: (see Appendix A)<br />

Year Initiated 2013 Current Year 2013 Terminating Year 2014<br />

Total Project Request: $1,000<br />

Other funding sources: USDA-SCRI (to be requested in 2013); NABGRF (to be requested in<br />

<strong>2012</strong>)<br />

Agency Name: Specialty Crop Research Initiative; North American Bramble Growers Research<br />

Foundation<br />

Amt. Requested: approximately $2.5M; $1,000<br />

Description:<br />

Our objective is to obtain match funds for a USDA-SCRI research grant we are seeking in 2013;<br />

these grants require a 100% match. We are providing portions of the match; however, USDA<br />

views match provided directly by industry as an indicator that proposed work is necessary to<br />

support industry goals. Accordingly, we are requesting a small portion of the match from the<br />

WRRC, contingent upon USDA funding of our proposal. We expect to hear by July 2013 if we<br />

are successful. Only after that time would we need access to WRRC funds, if our request here is<br />

approved.<br />

The SCRI grant research objectives are (1) identify and test genetic markers specific to<br />

horticultural characteristics (e.g. heat tolerance) and pest resistance/tolerance (e.g. aphids,<br />

RBDV, nematodes, Phytophthora) in raspberry populations; (2) identify the drivers of liking for<br />

raspberry fruit among consumers; (3) identify taste characteristics sought by fruit processors (on<br />

behalf of end-use buyers); and (4) identify the price consumers and processors are willing to pay<br />

for raspberries having specific taste or health-giving attributes. Altogether, activities designed to<br />

meet these four objectives will address stumbling blocks to publically-funded breeding programs<br />

(whose goals are to release more cultivars) and to the US red raspberry industry (whose goals are<br />

expanded markets and increased grower profitability).<br />

015

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