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Interim Report - TEEB

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European Commission – LIFE05 NAT/SK/000112<br />

Box 4.6: The Vittel example<br />

The Vittel mineral water company (Nestlé Waters)<br />

was concerned about nitrate contamination caused<br />

by agricultural intensification so it began to pay<br />

farmers within its catchment to make their practices<br />

more sustainable. A key element of success was that<br />

Vittel gained the farmers’ trust and maintained their<br />

income levels by providing them with sufficiently<br />

large payments. It also financed any required<br />

technological changes, meaning that farmers were<br />

not out of pocket. The company worked intensively<br />

with farmers to identify suitable alternative practices<br />

and mutually acceptable incentives.<br />

Perrot-Maître 2006<br />

Box 4.5: Panama Canal reforestation<br />

Insurance firms and major shipping companies are<br />

financing a 25-year project to restore forest ecosystems<br />

along the 80-kilometre length of the<br />

Panama Canal. The Canal is the preferred shipping<br />

route between the Atlantic and Pacific Oceans,<br />

with more than 14,000 vessels passing through in<br />

2007. But its operation is becoming increasingly<br />

affected by floods, erratic water supply and heavy<br />

silting as a result of deforestation of the<br />

surrounding land (Gentry et al. 2007).<br />

The costs of maintaining the canal are rising, and<br />

there is a growing risk that it will have to close.<br />

Shipping companies faced increasing insurance<br />

premiums until ForestRe – a specialist insurance<br />

entity focused on forest risks – convinced them to<br />

fund ecosystem restoration (The Banker 2007). The<br />

advantages are less erosion and a more controlled<br />

flow of freshwater to the canal, which reduces<br />

insurance risk so that shippers enjoy lower<br />

premiums.<br />

Markets for products that are produced sustainably permit<br />

consumers to express their preferences for biodiversity and<br />

ecosystem protection in terms that businesses understand.<br />

Such markets are growing fast – markets for organic<br />

agriculture, certified food and timber products are growing<br />

three times faster than the average and the market for<br />

sustainably produced commodities could reach US$ 60<br />

billion a year by 2010 (see The Economist 2005). In South<br />

Africa’s Cape Floral Kingdom – a biodiversity hotspot home<br />

to nearly 10,000 plant species – wine producers who<br />

commit to conserving at least 10% of their vineyard are<br />

awarded “championship status” which they can advertise<br />

on product labels. They can also raise revenue from ecotourism<br />

since the “Green Mountain Eco Route” was<br />

established in 2005 (Green Mountain 2008). Such certification<br />

and eco-labelling are popular market-based<br />

instruments, although possibly with less long-term potential<br />

than the banking and trading schemes described here (see<br />

Box 4.4).<br />

Businesses will also invest in ecosystem service management<br />

even if there are no direct products or reputational<br />

advantages, if the risks to the business of losing ecosystem<br />

services and the expected benefits are high enough. This<br />

makes a clear investment case on purely financial grounds<br />

for privately funded payments, as the Vittel-example<br />

demonstrates (see Box 4.6).<br />

SHARING THE BENEFITS OF CONSERVATION<br />

Protected areas could produce benefits from<br />

goods and ecosystem services worth between<br />

US$ 4,400 and 5,200 billion a year.<br />

Balmford et al. 2002<br />

A better understanding of the economics of ecosystem<br />

services is crucial to safeguarding and extending protected<br />

areas, showing how to realize and share their<br />

value with local communities without jeopardizing their<br />

biodiversity benefits.<br />

More than 11% of the Earth’s land surface is already legally<br />

protected thanks to a loose network of more than 100,000<br />

protected areas (UNEP-WCMC/IUCN-WCPA 2008), which<br />

together contain most types of terrestrial biodiversity. The<br />

EU’s Natura 2000 network is one example, accounting for<br />

around 20% of the EU-27 member territory (EU 2008).<br />

But the protected area network is not complete and those<br />

that exist are under threat (Bruner et al. 2001) from a lack<br />

of both funding and political support. Importantly in the<br />

context of our work, protected areas face financial pressure<br />

From economics to policies<br />

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