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Interim Report - TEEB

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sustainability reporting. The Carbon Disclosure Project has<br />

been successful in eliciting voluntary disclosure from an<br />

increasing number of corporations and countries year after<br />

year. All these initiatives are, however, based on voluntary<br />

disclosure, and are not followed widely enough to be<br />

considered market standards.<br />

André Künzelmann, UFZ<br />

In Phase II we will reach out to organizations involved in<br />

redefining corporate performance metrics and reporting<br />

standards as we intend to evolve valuation guidance on<br />

corporations’ use of natural capital, including carbon<br />

footprint measurement.<br />

Consumers are a major source of pressures to convert<br />

natural ecosystems to other land uses, especially through<br />

demand for food. Different kinds of foods have dramatically<br />

different ecological footprints (see Figure 4.1). It is difficult<br />

for consumers to incorporate these factors in purchasing<br />

choices unless the products they buy – especially food –<br />

clearly disclose their ecological footprint at the point of<br />

sale. A credible standard methodology is a basic<br />

prerequisite, which we shall explore further with end-user<br />

groups in Phase II. The goal is to identify or evolve<br />

standard metrics for consumer footprint (in terms of<br />

land, water and energy use) which are based on sound<br />

ecology and economics simple enough to understand<br />

and to be implemented by retailers.<br />

IMAGINING A NEW WORLD<br />

It is gradually becoming accepted that healthy ecosystems<br />

maintaining high levels of biodiversity are more resilient to<br />

external pressure and consequently better able to sustain<br />

the delivery of ecosystem services to human society.<br />

Countries and more and more companies and citizens want<br />

to know and understand the reality of the costs of using the<br />

Earth’s natural capital and the consequences of policies on<br />

the resilience and sustainability of ecosystems.<br />

We still face many gaps in knowledge on the status and<br />

trends of biodiversity and the drivers and pressures that<br />

contribute to its loss, but the scenarios we have outlined<br />

on the projected loss of biodiversity, ecosystems and<br />

ecosystem services point firmly to the high risk of further<br />

losses to human well-being and development.<br />

This chapter has highlighted different approaches to replace<br />

society’s defective old economic compass and then to use<br />

the new one: to rethink today’s subsidies, to design policies<br />

and market structures which reward unrecognized benefits<br />

and penalize uncaptured costs, and to share the benefits<br />

of conservation and protected areas in a more equitable<br />

manner. Parts of the evolving toolkit of new economics and<br />

policies are already in place in some countries or regions,<br />

yet others are still under development with initial case<br />

studies showing their potential, but overall a lot more needs<br />

to be done.<br />

Imagine now that these measures were not only applied<br />

in pilot schemes or single countries. Imagine the tiny seeds<br />

planted now growing to majestic trees. Imagine how they<br />

can contribute to improved quality of life in the 2030s<br />

and beyond.<br />

Imagine the growth of human well-being and security that is<br />

not based on higher and higher per-capita GDP and evermore<br />

serious climate and ecosystem disasters hitting the<br />

headlines every morning.<br />

Imagine a secure and stable world with universal access to<br />

clean water and healthy food, with equity in access to<br />

education and income opportunity, and with social and<br />

political security – a world meeting and even going beyond<br />

the Millennium Development Goals.<br />

Biodiversity and ecosystem services are now recognized<br />

as vital infrastructure to achieve human welfare and wellbeing.<br />

We are convinced that The Economics of Ecosystems<br />

and Biodiversity, if used with careful consideration of the<br />

underlying ethical choices, can make decisive contributions<br />

towards safeguarding biodiversity and ecosystem services<br />

and improving well-being for us and for generations to come.<br />

“Another world is not only possible, she is on her<br />

way. On a quiet day, I can hear her breathing.”<br />

Arundhati Roy, author of The God of Small Things,<br />

at the World Social Forum, 2003<br />

From economics to policies<br />

55

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