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START-UP ADVICE

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MAKE IT<br />

<strong>START</strong> <strong>UP</strong> <strong>ADVICE</strong><br />

“STEPHEN’S GOAL IS TO BE THE NUMBER 1 PLACE FOR<br />

<strong>START</strong>-<strong>UP</strong>S TO COME TO FOR SEED FUNDING.”<br />

Which is great, but Stephen isn’t really<br />

interested in his companies failing, he’s<br />

interested in helping them to succeed.<br />

Beginning 5 years ago with <strong>UP</strong>AD, the<br />

online lettings agency, and Emoov,<br />

the online estate agency, he has since<br />

brought together a stable of around<br />

20 highly promising companies which<br />

qualify for SEIS status, interviewing<br />

founders, conducting due diligence, and<br />

now providing mentoring, contacts, and<br />

investment through the Fund he is a<br />

partner in.<br />

Stephen and Innvotec, his fund manager<br />

partner, are acutely aware of the need<br />

to provide a blend of investment to<br />

help hedge risk and provide peace of<br />

mind, and thus Start-up funding club<br />

has 3 channels through which it helps<br />

companies find investment. Firstly, they<br />

invest via the fund, secondly, they run<br />

events, such as the networking event<br />

held last night at Private Members<br />

club Home House (both Stephen<br />

and Angelica look remarkably fresh,<br />

considering), and finally through Angel<br />

investment, many of whom are to be<br />

found at Funding club events. The next<br />

ones are at Home House again, (15.09),<br />

Century Club (23.09), and the Arts Club<br />

on Dover Street (01.10), by the way.<br />

The fund, called Funding Alpha is<br />

regulated and can invest on behalf of<br />

High Net Worth individuals, although<br />

SEIS relief is capped at £100k per<br />

person. Funding Alpha takes 30% of<br />

investment gains after distributing the<br />

initial investment to shareholders, and<br />

charges the minimum management<br />

fee of 1.5% p.a. The management are<br />

hands on, but with a light touch, allowing<br />

founders to follow their instincts and<br />

grow their businesses organically, just<br />

the way Stephen likes to operate. He<br />

says he needs to be clear about 2 things:<br />

how the cash is spent, and where the<br />

sales and revenues are coming from.<br />

The products on offer tend to speak for<br />

themselves, he observes.<br />

Stephen’s goal is to be the number 1<br />

place for start-ups to come to for seed<br />

funding, and it’s a big, open tent, which<br />

welcomes founders of all ages, and<br />

from all walks of life. He and his team<br />

accept that not every Company will<br />

succeed, but the spread of investment<br />

is impressive, from future Tech, to the<br />

arts, musicals, social ventures, cosmetics,<br />

food and many others besides. The exit<br />

strategy timeframe is officially 3-5 years,<br />

but it’s negotiable. The goal is to create<br />

sustainable, successful, companies<br />

which deliver value for investors.<br />

Stephen knows the game inside out, he’s<br />

the role model, mentor and friend every<br />

start-up needs.<br />

And so to Angelika, who knows better<br />

than most what it is like to work with<br />

Stephen. Well-travelled, ambitious, and<br />

with 1 start-up already under her belt,<br />

Angelika is the miss fix-it of the Start-up<br />

Funding Club, arranging the events,<br />

running the office and managing 4<br />

handpicked interns, who are learning on<br />

the job, primed for success. Angelika is<br />

somebody who has followed her dream,<br />

from Poland to Kings Cross, via Spain,<br />

the Czech Republic, Belgium, Monte<br />

Carlo and Italy.<br />

It was watching “Dragons Den” and<br />

reading about Duncan Bannatyne and<br />

co, that finally convinced her to try<br />

London, and perhaps it’s appropriate<br />

that she first met Stephen at the “Lions<br />

Cage” pitching event. They met for<br />

coffee, she showed no fear, and soon<br />

convinced Stephen that she was the<br />

right choice for the Funding Club. That<br />

was 6 months ago, and she has been<br />

instrumental in setting up a pipeline of<br />

business opportunities from known and<br />

trusted sources.<br />

Reading between the lines, Stephen<br />

and Angelika are not short of business<br />

partners, and keeping them all happy<br />

is exactly the kind of job they both<br />

relish. They are problem solvers,<br />

with “an endless list” of things to do,<br />

now they have “bedded down” the<br />

Company, moving it swiftly from infancy<br />

to maturity. You’d have to get up very<br />

early in the morning to fool these two.<br />

Failure just isn’t in their nature. Business,<br />

entrepreneurship, leadership, on the<br />

other hand, most definitely are.<br />

20

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