START-UP ADVICE
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
MAKE IT BE CREATIVE<br />
WIRELESS THEATRE,<br />
MARIELE RUNACRE-<br />
TEMPLE AND THE<br />
STRANGE CASE OF<br />
THE MULTI AWARD<br />
WINNING DRAMA<br />
FOR DOWNLOAD<br />
It’s all about passion. Go on the website<br />
of any start-up business and you will very<br />
likely read about how passionate the<br />
founders are about their business. “We<br />
are passionate about service delivery!”,<br />
“content management is our passion”, “all<br />
of our dedicated dog-walking team are<br />
passionate about canines”, etc. etc., ad<br />
nauseam.<br />
The reality is that the British are<br />
passionate about one thing; passion itself.<br />
And where do we go for our daily dose of<br />
it? Drama. And what do we do if we can’t<br />
get in front of the television for our latest<br />
dose of Corrie, or EastEnders, to find out<br />
whether the smouldering new doctor<br />
in Casualty is really carrying on with<br />
the anaesthetist, or what the Reverend<br />
Green was doing in the library with the<br />
candlestick? The wireless. Some things will<br />
never, ever change. We are, after all, world<br />
famous for our radio dramas, and not a<br />
lot else of late.<br />
To run a successful start-up business<br />
you need to do 2 things: solve a problem<br />
that is bothering consumers, and inject<br />
a sense of urgency into proceedings, by<br />
fighting for what you love and for what<br />
you know your customers love. Wireless<br />
Theatre achieves these twin goals, and<br />
many others besides. And its founder is<br />
ready to take it to the next level.<br />
For as long as she can remember,<br />
Mariele Runacre-Temple wanted to be<br />
an actor, like her mother, Jenny Runacre,<br />
who worked with some of the greats:<br />
Cassavetes, Pier Paolo Pasolini, Derek<br />
Jarman, and memorably played Brenda<br />
Champion in one of the most celebrated<br />
of all British drama series, Brideshead<br />
Revisited.<br />
26