START-UP ADVICE
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
INVEST IT<br />
Facebook, and that its value could climb as high as<br />
$40,000 (~£23,000).<br />
They’ve backed up this incredibly bullish<br />
prediction with their own cash, apparently owning<br />
108,000 coins, equivalent at today’s prices to<br />
around £3.8m. They’ve also filed for an exchange<br />
traded fund (ETF), the Winklevoss Bitcoin Trust<br />
which, if approved, will trade on NASDAQ OMX<br />
under the symbol ‘COIN’.<br />
Multi-millionaire, Harvard-educated business<br />
tycoons aside, what investment opportunities does<br />
Bitcoin hold for us entrepreneurs, business owners<br />
and financial types down here on Planet Earth?<br />
One of the primary features that differentiates<br />
Bitcoin from traditional currency is that it’s designed<br />
to be deflationary. There are only a finite number<br />
of Bitcoins that will ever be made and, as more are<br />
created, it gradually becomes harder and harder<br />
to do. It’s designed to mimic the way that precious<br />
materials are mined - as the prize becomes more<br />
scarce, one must invest more in the search,<br />
inherently pushing up the value.<br />
Something programed to increase in value over<br />
time - sounds like a good investment, right? Well, it’s<br />
not as simple as that. The last Bitcoin will be created<br />
in the year 2140, meaning that although there is<br />
deflationary pressure, you’ll not necessarily be<br />
guaranteed gains, even in the long term.<br />
This is mainly due to Bitcoin’s decentralised<br />
nature. Unlike traditional currencies, whose value<br />
can be controlled by central banks increasing the<br />
money supply, Bitcoin is controlled by nobody. This<br />
leaves its price entirely up to the whims of the free<br />
market - a libertarian’s dream come true.<br />
That’s why Bitcoin’s price fluctuates so much, and<br />
what makes it such a high-risk investment. The fact<br />
is that there’s nothing stopping Bitcoin from losing<br />
all its value overnight. As long as people sell their<br />
Bitcoins for traditional currency, the price will keep<br />
dropping. Likewise, however, there’s technically<br />
nothing but selling pressure stopping the price from<br />
exploding.<br />
So, it’s a risk, but can be very thrilling and<br />
rewarding. But how does one get hold of bitcoin,<br />
and where can one start trading?<br />
There are several ways to buy Bitcoin. The<br />
most common one is to sign up to an exchange.<br />
Bitstamp, BTC-e, Bitfinex and Bter are some of<br />
the most popular. Some exchanges require a long<br />
authentication process to verify your identity and<br />
may ask for you to scan and send them official<br />
documents.<br />
Getting money on to these exchanges can be a<br />
pain, as you’ll either have to sign up to a payment<br />
network like OKPay (again, requiring a long<br />
authentication process) or deposit by international<br />
wire transfer, which is a lengthy and costly process.<br />
Exchanges will often offer a number of different<br />
pairings, both against other traditional currencies,<br />
and other digital currencies. Because the Bitcoin<br />
code is open source, many have copied the idea,<br />
tweaking it slightly to make their own coins. These<br />
‘altcoins’ are of varying degrees of worth, from<br />
Litecoin, worth 0.014 Bitcoin, to Primecoin, which is<br />
worth 0.0005.<br />
Some of the biggest wins are to be made<br />
investing Bitcoin in Altcoins. The trick is to do your<br />
research, find out what the unique features of each<br />
coin are, and whether it offers any unique uses. For<br />
example, Darkcoin recently rose sharply in value,<br />
because it offers a unique degree of anonymity<br />
- a trait highly valued by the cryptocurrency<br />
community.<br />
As all investors know, with great opportunity<br />
comes great risk. When the price of Bitcoin goes<br />
up against the dollar, Altcoins often go up against<br />
Bitcoin, resulting in a ‘double rally’. This is obviously<br />
good news; however, when the price of Bitcoin<br />
drops, so will the Altcoins, resulting in a ‘double<br />
crash’.<br />
Another issue to be wary of is that these Altcoins<br />
are even more volatile than Bitcoin, because<br />
they’re tiny markets and therefore easily influenced<br />
by ‘pump and dump’ schemes. Certain wealthy<br />
individuals have been known to trick people into<br />
investing by pretending to schedule a time when<br />
they would buy a certain coin. This artificially raises<br />
the prices and, when the time comes, there is a<br />
spike in value, followed by a huge crash when the<br />
pumpers sell their coins. It’s best to avoid these<br />
situations entirely.<br />
Manipulation like this is, of course, illegal in<br />
regulated markets. But Bitcoin is like the wild west<br />
of finance at the moment, and almost anything<br />
goes. Every exchange and any site that accepts<br />
bitcoin is therefore vulnerable to hacks.<br />
The most notable example is the fall of Mt. Gox,<br />
which was the world’s first and formerly biggest<br />
Bitcoin exchange. The site allegedly faced 150,000<br />
hacks every second and eventually drove the<br />
company into the ground. The nail in the coffin was<br />
when the owners discovered that 744,000 of their<br />
customers’ Bitcoins had been stolen by hackers.<br />
The company filed for bankruptcy in February and<br />
cited debts of around £38m.<br />
64