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INVEST IT ART<br />
Why Watch the Chinese Art Market<br />
• The latest TEFAF (The European Fine Art Foundation) Art Market<br />
Report showed that China is the second most important art market in<br />
the world, with a 24% share of the worldwide market and a turnover of<br />
€11.5bn in 2013. In 2007 it held just a seven per cent share.<br />
• The art market has never been more international with international<br />
art and antiques exports rising 25 per cent to an all-time high of €18bn<br />
in 2013.<br />
• Online sales are growing rapidly too. TEFAF estimates that online<br />
sales within the art market could top €10bn by 2020.<br />
• 75% of China’s high net worth individuals expect to be richer in five<br />
years’ time<br />
• Christie’s held its first auction in Shanghai last year and achieved sales<br />
of USD 25m. Sotheby’s first Chinese mainland auction, in Beijing, raised<br />
USD 37m and included the record USD 14.7m sale of Zao Wou-Ki’s oilon-canvas<br />
painting ‘Abstraction’.<br />
than one billion residents, a burgeoning appetite for<br />
art and western culture, China clearly has immense<br />
buying power. So the impact on the art world cannot<br />
be over-estimated. But I would also offer a word of<br />
caution because Chinese tastes can fluctuate, so the<br />
market should be watched closely.<br />
Are there are any quirky ways in which Chinese<br />
tastes are affecting the market?<br />
Chinese interest in contemporary art is pushing<br />
prices, for sure. Additionally, Sotheby’s has reported<br />
that paintings featuring the colour red commanded<br />
a premium at its auctions last year. This is driven<br />
in part by the powerful, emotive properties of the<br />
colour but increasingly because it is considered<br />
lucky by the Chinese. It is certainly something worth<br />
remembering for collectors!<br />
Has China’s interest in art resulted in a new artist<br />
community in the region? Should we be looking out<br />
for up and coming Chinese artists as well as looking<br />
to deal with Chinese collectors?<br />
Chinese culture has transformed – from extreme<br />
left-wing politics to the current situation where<br />
freedom of expression is now possible. This radical<br />
shift has nurtured a new generation of Chinese<br />
artists who have grown up against a backdrop of<br />
China’s metamorphosis into an industrial nation<br />
which leads the world stage in economic growth and<br />
consumerism.<br />
Zhao Yao’s work has struck a chord in the west; his<br />
first solo exhibition in the UK was a success in 2013.<br />
Artists such as Wang Guangle, Li Shurui and Zhang<br />
Xiaogang are worth exploring too, while Ai Weiwei<br />
and Cao already have a high profile in the west. Work<br />
by Chinese 20th Century artists Huang Zhou, Zao<br />
Wou-Ki and Zhang Dagian continue to sell well. In<br />
fact the latter was only out-sold by Andy Warhol and<br />
Pablo Picasso in 2013 in terms of auction revenue.<br />
More recently, Shin Meekyoung’s modern twist on<br />
ancient Chinese pottery proved popular at this year’s<br />
Start Art exhibition at the Saatchi Gallery in London.<br />
What kind of work has Crown Fine Art<br />
undertaken in China?<br />
An important project for us was a Fine Arts &<br />
Calligraphy exhibition to celebrate the 60th<br />
anniversary of the Founding of the People’s Republic<br />
of China.<br />
It was a privilege to be asked to co-ordinate it for<br />
the Beijing Military Museum of the Chinese People’s<br />
Revolution – exhibiting in both Macau and Hong<br />
Kong. There were 216 artworks in all, including<br />
sculptures, calligraphy, oil paintings, engravings,<br />
water colour and traditional Chinese ink paintings<br />
Any more difficult or unusual jobs?<br />
Installing art at the world’s tallest hotel, the Ritz-<br />
Carlton in Hong Kong, was a challenge and required<br />
a head for heights! The hotel has 118 floors and<br />
is 1,640 feet tall. We installed more than 1,100<br />
artworks, shipped from all over the world, in the<br />
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