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INVEST IT ART<br />

Why Watch the Chinese Art Market<br />

• The latest TEFAF (The European Fine Art Foundation) Art Market<br />

Report showed that China is the second most important art market in<br />

the world, with a 24% share of the worldwide market and a turnover of<br />

€11.5bn in 2013. In 2007 it held just a seven per cent share.<br />

• The art market has never been more international with international<br />

art and antiques exports rising 25 per cent to an all-time high of €18bn<br />

in 2013.<br />

• Online sales are growing rapidly too. TEFAF estimates that online<br />

sales within the art market could top €10bn by 2020.<br />

• 75% of China’s high net worth individuals expect to be richer in five<br />

years’ time<br />

• Christie’s held its first auction in Shanghai last year and achieved sales<br />

of USD 25m. Sotheby’s first Chinese mainland auction, in Beijing, raised<br />

USD 37m and included the record USD 14.7m sale of Zao Wou-Ki’s oilon-canvas<br />

painting ‘Abstraction’.<br />

than one billion residents, a burgeoning appetite for<br />

art and western culture, China clearly has immense<br />

buying power. So the impact on the art world cannot<br />

be over-estimated. But I would also offer a word of<br />

caution because Chinese tastes can fluctuate, so the<br />

market should be watched closely.<br />

Are there are any quirky ways in which Chinese<br />

tastes are affecting the market?<br />

Chinese interest in contemporary art is pushing<br />

prices, for sure. Additionally, Sotheby’s has reported<br />

that paintings featuring the colour red commanded<br />

a premium at its auctions last year. This is driven<br />

in part by the powerful, emotive properties of the<br />

colour but increasingly because it is considered<br />

lucky by the Chinese. It is certainly something worth<br />

remembering for collectors!<br />

Has China’s interest in art resulted in a new artist<br />

community in the region? Should we be looking out<br />

for up and coming Chinese artists as well as looking<br />

to deal with Chinese collectors?<br />

Chinese culture has transformed – from extreme<br />

left-wing politics to the current situation where<br />

freedom of expression is now possible. This radical<br />

shift has nurtured a new generation of Chinese<br />

artists who have grown up against a backdrop of<br />

China’s metamorphosis into an industrial nation<br />

which leads the world stage in economic growth and<br />

consumerism.<br />

Zhao Yao’s work has struck a chord in the west; his<br />

first solo exhibition in the UK was a success in 2013.<br />

Artists such as Wang Guangle, Li Shurui and Zhang<br />

Xiaogang are worth exploring too, while Ai Weiwei<br />

and Cao already have a high profile in the west. Work<br />

by Chinese 20th Century artists Huang Zhou, Zao<br />

Wou-Ki and Zhang Dagian continue to sell well. In<br />

fact the latter was only out-sold by Andy Warhol and<br />

Pablo Picasso in 2013 in terms of auction revenue.<br />

More recently, Shin Meekyoung’s modern twist on<br />

ancient Chinese pottery proved popular at this year’s<br />

Start Art exhibition at the Saatchi Gallery in London.<br />

What kind of work has Crown Fine Art<br />

undertaken in China?<br />

An important project for us was a Fine Arts &<br />

Calligraphy exhibition to celebrate the 60th<br />

anniversary of the Founding of the People’s Republic<br />

of China.<br />

It was a privilege to be asked to co-ordinate it for<br />

the Beijing Military Museum of the Chinese People’s<br />

Revolution – exhibiting in both Macau and Hong<br />

Kong. There were 216 artworks in all, including<br />

sculptures, calligraphy, oil paintings, engravings,<br />

water colour and traditional Chinese ink paintings<br />

Any more difficult or unusual jobs?<br />

Installing art at the world’s tallest hotel, the Ritz-<br />

Carlton in Hong Kong, was a challenge and required<br />

a head for heights! The hotel has 118 floors and<br />

is 1,640 feet tall. We installed more than 1,100<br />

artworks, shipped from all over the world, in the<br />

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