Australian Army Journal

OPERATIONAL CULTURE
The Myths of Cultural Awareness:
Culture Does Not Eat Strategy for Breakfast
16 ‘Culture Eats Strategy for Breakfast’ is a remark attributed to Peter Drucker who was an
American consultant and educator in modern business management. The quote was
popularised in 2006 by Mark Fields, President of Ford Motor Company.
17 James Karcanes, Cultural Competence and the Operational Commander: Moving Beyond
Cultural Awareness into Culture-Centric Warfare, Naval War College, Newport, US, 2007.
18 Samuel Huntington, The Soldier and the State: The Theory and Politics of Civil-Military
Relations, Harvard University Press, Cambridge, 1957.
19 Markóczy, ‘Are cultural differences overrated?’.
20 Thomas Gilovich, How We Know What Isn’t So: The Fallibility of Human Reason in Everyday
Life, Free Press, New York, 1993.
21 Rhoads, ‘The Culture Variable in the Influence Equation’.
22 Rhonda Zahaarna, ‘The Unintended Consequences of Crisis Public Diplomacy: American
Public Diplomacy in the Arab World’, Foreign Policy in Focus, June 2003; Ronald Rice and
Charles Atkin, Public Communication Campaigns, Sage, Newbury, 1989.
23 James Sturcke, ‘US Soldiers “desecrated Taliban bodies”’, The Guardian, 20 October 2005.
24 Rhoads, ‘The Culture Variable in the Influence Equation’.
25 Fritz Heider, The Psychology of Interpersonal Relations, Wiley, New York, 1958.
26 Julius Weinberg, Ockham, Descartes, and Hume: Self-knowledge, substance, and causality,
The University of Wisconsin Press, Madison, 1977.
Australian Army Journal
Culture edition 2013, Volume X, Number 3 Page 141