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Australian Army Journal

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ORGANISATIONAL CULTURE<br />

From Institution to Occupation:<br />

<strong>Australian</strong> <strong>Army</strong> Culture in Transition<br />

Project LASER<br />

The Directorate of Strategic Personnel Planning and Research regularly conducts<br />

research into retention and every member who separates from the military is<br />

debriefed as part of Project LASER (Longitudinal ADF Study Evaluating Retention). 25<br />

Specifically, the quality of retention initiatives is evaluated through survey and interview.<br />

Clearly, a healthy organisation needs a constant throughput of new blood and<br />

fresh ideas and the <strong>Army</strong> in particular requires the physical toughness of youth.<br />

What Project LASER has established is that a member rarely separates on the<br />

basis of a single issue. Reasons for leaving are generally complex and are part of<br />

a wide range of factors both personal and professional.<br />

Evidence of a shift<br />

Dramatic movement and change in the areas of recruiting, retention, remuneration<br />

and individual rights support the hypothesis that the <strong>Australian</strong> <strong>Army</strong> is shifting<br />

from institutional paternalistic attitudes and adopting more occupational marketoriented<br />

work practices. Nick Jans summarises this cultural trend in the ADF as<br />

‘the legitimisation of military service [which] remains strongly normative, but with<br />

simultaneous trends towards a more industrial attitude by service personnel.’ 26<br />

There are, however, limits on how far the occupational shift will go. These limits are<br />

set by a combination of public opinion, the attitudes of service personnel, the <strong>Army</strong><br />

hierarchy and the government itself. The <strong>Army</strong> also has an ethos and image formed<br />

by strong elements of tradition and patriotism. Symbols such as ceremonies,<br />

parades, uniforms, medals, and the ANZAC legend are closely linked to the<br />

national identity which is not easily put aside. Certainly, the recruit who casually<br />

enlists in the <strong>Army</strong> believing he joined a heavily armed branch of the public service<br />

will be quickly disillusioned.<br />

Evidence also suggests that this is not a zero sum game in that more of one means<br />

less of the other. Smith and McAllistar’s Survey of the Military Profession collected<br />

data on the attitudes of officer cadets from all three services over ten years.<br />

As officer cadets represent future elite opinion in the armed forces, their attitudes<br />

are of particular interest. Preliminary findings indicated that cadets reflected the<br />

attitudes of the wider society on individual rights and freedoms, and concerns<br />

over pay and conditions — as would be expected of an occupational orientation.<br />

At the same time, traditional institutional values such as service to the nation and<br />

patriotism were still strong. It appears that the individual serviceman is able to<br />

successfully integrate both strong institutional and occupational attitudes. Faris<br />

adds that, in fact, the introduction of occupational measures strengthens the<br />

individual’s commitment to the institution and makes the serviceman (and woman)<br />

a more dedicated and effective member of the organisation. 27<br />

<strong>Australian</strong> <strong>Army</strong> <strong>Journal</strong><br />

Culture edition 2013, Volume X, Number 3 Page 197

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